You can browse Apple’s App Store on web from any device
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By
Manisha Priyadarshini Published November 4, 2025 |
What’s happened? Apple has rolled out a browser-based version of its App Store, allowing users to browse, search, and explore apps for iPhone, iPad, Mac, Apple Watch, Apple TV, and Vision Pro on a web interface (via Apple Insider). Key features include:
This is important because? With a full-featured storefront on the web, apps become more accessible to broader audiences, including those not on Apple devices.
What to watch for? Will Apple eventually let users purchase or install apps directly from the web version, bypassing the native store? That is currently missing and would be a big next step.
It remains to be seen how well search engines and social platforms surface this new web store. And will it become a thriving web destination or remain auxiliary to the native App Store experience?
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