Everything Samsung announced at the Galaxy S26 launch event

By Shikhar Mehrotra Published February 25, 2026

Samsung took over San Francisco’s Palace of Fine Arts on February 25 for Galaxy Unpacked 2026 — and left little to the imagination. Three new phones, a new pair of earbuds, and a pile of AI features. Here’s the full breakdown.

The S26, S26 Plus, and S26 Ultra all share a rounder, more cohesive design this year — which sounds minor until you remember the Ultra used to look like it came from a completely different product line.

Pick one up, and you notice the difference straight away — it sits better in the hand, feels less aggressive in the pocket. Under the hood, all three run on a slightly overclocked version of Qualcomm’s Snapdragon 8 Elite Gen 5 (denoted by the “For Galaxy” branding).

Samsung also quietly killed off the 128GB base model this year; every S26 model now starts at 256GB, and nobody is disappointed about that. What people are disappointed about is the price — both the S26 and S26+ crept up by $100 this cycle.

The Ultra’s headline feature is a Privacy Display that darkens the screen from side angles and blurs sensitive notifications when someone nearby is clearly being nosy. In my opinion, it is one of the most useful innovations from Samsung in a while, and future Android flagships (even MacBooks) are likely to copy it.

The camera system gets a bump too, with wider apertures on the 200MP main and 5x telephoto sensors, but the selfie camera remains the same old tiny 12MP shooter.

Now Brief gives you a personalized morning snapshot — weather, calendar, reminders — before you’ve unlocked your phone. Now Nudge surfaces relevant actions based on whatever’s on your screen.

Google jumped in too: Gemini-powered Scam Detection silently handles spam calls so you never have to, and Circle to Search can now identify multiple objects at once, like scanning a full outfit instead of a single item.

Samsung released two models — the standard ($179.99) Buds 4 and the ($249.99) Buds 4 Pro. The Pro is the one doing the heavy lifting, canal-fit with silicone tips, a wider woofer paired with a separate tweeter, dual-amplifier architecture, Adaptive ANC 2.0 that actually adjusts to your environment in real time, and hands-free AI wake for Gemini and Bixby. Both models support 24-bit/96kHz hi-fi playback.

The standard Buds 4 goes open-fit instead, no ear tips, more of an all-day comfort play that trades deep noise cancellation for a lighter feel — still packs three mics, Bluetooth 6.1, Auracast, and up to 30 hours total battery. Color-wise, both come in Black and White, with Pink Gold exclusive to the Pro on Samsung’s website.

All S26 models and the Buds 4 are available for pre-order now.