Google’s ‘try it on’ tool lets you dress yourself with AI, try it now

By John McCann Published July 24, 2025

What’s happened? Google has rolled out new AI shopping features, including a virtual ‘try it on’ tool for clothing that lets you upload a photo of yourself to see how an item would look on. Price alerts have also been upgraded, allowing you to specify your preferred size, color, and target price for products with the “track price” feature.

This is important because: Goolge continues to expand its AI Mode offering which it announced during its Google IO 2025 keynote, with the aim of making browsing the web easier and quicker, as well as attempting to save shoppers money.

Why should I care? If you love online shopping, but hate the number of items you have to send back because they don’t fit, Google’s new AI tool could be perfect. By allowing you to see what an item of clothing might look like on your own body, you’ll be able to make more informed choices. Hopefully that means fewer items in the basket, and fewer returns.

Okay, what’s next? Google isn’t done there, with more AI features in the pipeline for later this year, including the ability to “explore shoppable outfit and room inspiration right from AI Mode”