Google opened up a can of alphabet soup on Monday when it announced that the company will be completely restructured and renamed. Google is now a wholly-owned subsidiary of Alphabet, the new company that will house all of Google’s side businesses. As such, Sundar Pichai is now the CEO of Google, and Larry Page and Sergey Brin will serve as CEO and President of Alphabet, respectively.
Google’s reasoning seems to be that its projects have become too diverse and scattered to keep under the name Google. To allow the companies to grow and blossom, Google decided to split its ventures up into different companies under Alphabet.
In response to the question, “What is Alphabet?” Page responded in a blog post that “Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main Internet products contained in Alphabet instead.” Page also said that the new divisions should make the company “cleaner and more accountable.”
Alphabet’s companies will include the following companies, but is not limited to those listed, based on an SEC filing:
The company Google, which will be run by Pichai, will include search, ads, maps, apps, YouTube, and Android, as well as the basic infrastructure of those programs. Seeing as the bulk of Google’s revenue comes from these sources, it seems as though Pichai is in charge of the most vital and powerful part of the Alphabet.
Google aims to give its side projects more room to grow with the restructuring of its company, and hopes that the divisions will inspire each part of the company to thrive without interference. A lot remains to be seen and explained about Google’s new structure, and it’s stock has yet to shift by much — it merely fell 1 percent, Bloomberg reports.
And now, to answer the most pertinent question of all: Why the name Alphabet?
“We liked the name Alphabet because it means a collection of letters that represent language, one of humanity’s most important innovations, and is the core of how we index with Google search!” Page explained. “We also like that it means alpha-bet (Alpha is investment return above benchmark), which we strive for! I should add that we are not intending for this to be a big consumer brand with related products–the whole point is that Alphabet companies should have independence and develop their own brands.”
Two new highly requested iCloud plugins just got added to ChatGPT, giving people who rely on Apple’s Mail and Calendar services a way to search emails, check appointments, and manage their schedules directly through the chatbot.
The integration is rolling out to all ChatGPT plans, including the free tier. You can access it on the web, desktop, and iOS.
Google Play is borrowing one of the Nintendo Switch’s most useful little tricks. A new Sidekick tool called Playbacks captures a short clip after something interesting has already happened, sparing players from running a screen recorder throughout an entire game.
Playbacks is part of Google Play Store v53.8 and keeps saved clips on the phone. Google first announced it earlier this month, but the new Play Store update marks its arrival for players. Anyone who has watched a perfect win vanish because the record button came too late already understands the appeal.
Samsung’s scandal over its Game Optimizing Service, or GOS, has returned with a bill attached. South Korea’s Fair Trade Commission has tentatively fined the company 20.1 billion won, or about $15.1 million, over gaming claims made for the Galaxy S21, Galaxy S22, and Tab S8.
The regulator says Samsung promoted the devices as gaming powerhouses without disclosing that GOS placed preset CPU and GPU limits on certain demanding games. Samsung disputes that conclusion, calling GOS a legitimate way to manage heat.