Google is ringing in 2014 with a spending spree, first dropping $3.2 billion to acquire Nest Technologies and now spending a reported $400 million (or more) on the UK-based artificial intelligence outfit DeepMind.
It’s no secret that Google has an interest in artificial intelligence; after all, technologies derived from AI research help fuel Google’s core search and advertising businesses. AI also plays a key role in Google’s mobile services, its autonomous cars, and its growing stable of robotics technologies. And with the addition of futurist Ray Kurzweil to its ranks in 2012, Google also has the grandfather of “strong AI” on board, a man who forecasts that intelligent machines may exist by midcentury.
If all this sounds troubling, don’t worry: Google’s acquisition of DeepMind isn’t about fusing a mechanical brain with faster-than-human robots and giving birth to the misanthropic Skynet computer network from the Terminator franchise. But it does raise key questions: What exactly is artificial intelligence, and what does Google hope to accomplish by buying companies like DeepMind?
In general terms, AI refers to machines doing intellectual tasks at a level comparable to humans. That means reasoning, planning, learning, and using language to communicate at a high level. It also probably includes sensing and interacting with the physical world, although those might not be a requirement, depending on who you ask.
AI research is almost as old as computers, going back to the 1950s. Early efforts (sometimes called symbolic or “top-down” AI) were basically collections of rules. The idea was that with enough explicit rules (like IF person(bieber) IS arrested(drunk driving) THEN respond(LOL!)), systems could make decisions and act autonomously – it was just a question of writing enough rules and waiting for computing hardware powerful enough to handle it all. Top-down AI works well when a defined “knowledge base” can be constructed. For instance, in the 1970s, Stanford’s “Mycin” expert system diagnosed blood-borne infections better than many human internists, and in the 1980s the University of Pittsburgh’s “Caduceus” extended the idea to over 1,000 different diseases. In other words, AI in real life isn’t new.
But top-down AI can’t cope with stuff outside its rules-and-knowledge sets. Dealing with the unknown – like an autonomous car navigating the constantly changing conditions on the street – requires an inconceivably large number of rules. So researchers developed behavioral or “bottom-up” AI. Instead of writing thousands (or millions or billions) of rules, researchers built systems with simple behaviors (like “move left” or “read the next word”) and showed those systems which actions worked in different contexts – typically by “rewarding” them with points. Some bottom-up AI technologies are based on real-world neuroscience; for instance, neural networks simulate synaptic connections akin to a biological brain. As they’re trained, bottom-up systems develop behaviors – learn – to cope with unforeseen circumstances in ways top-down AI never managed. Real-world technologies developed in part from bottom-up AI include things like the Roomba vacuum, Siri’s speech recognition, and Facebook’s face recognition. Again, AI in the real world.
Google’s acquisition of DeepMind is partly about “deep learning,” or ways of teaching bottom-up AI systems about complex concepts. Teaching bottom-up systems means throwing data at them and rewarding correct interpretation or behavior – this is called “supervised” training, because the data is already labelled with the correct answers. Of course, most data in the real world (pictures, video feeds, sounds, etc.) is not labelled – or not labelled well. Very basically, deep learning pre-trains bottom-up AI systems on unlabeled (or semi-labelled) data, leaving the systems free to draw their own conclusions. The pre-trained systems then get feedback on their performance from systems that received supervised training – and they catch on very fast, thanks to their previous experience. Layer these systems on top of each other, and you get programs that can quickly cope with unknown and unlabeled data – just the kind of thing Google deals with by the thousands of gigabytes, twenty-four hours a day, seven days a week. Artificial intelligence researchers with connections to DeepMind have indicated the company’s research has recently produced significant advances in this type of machine learning.
“In my opinion, reinforcement learning and deep learning are not enough to give us ‘thinking machines.’”
What does Google see in DeepMind’s deep learning technology and (perhaps) applications that’s worth hundreds of millions of dollars? Nobody is saying – and both Google and DeepMind representatives declined to comment. But Google has many operations that could benefit:
Google will have to walk a fine line: Any of these applications could exponentially increase Google “creep factor” as leverage our personal data. Curiously, Google’s acquisition of DeepMind reportedly includes oversight by an internal ethics board.
So what the effort to create an artificial intelligence on par with human intellect? Sadly for fans of robot overlords, the DeepMind acquisition is at best peripheral to that effort, and probably unrelated.
“I’m glad to hear the news about Google’s acquisition of DeepMind, since it will attract more attention to this field,” noted Pei Wang, an artificial general intelligence researcher at Temple University. “However, in my opinion, reinforcement learning and deep learning are not enough to give us ‘thinking machines.'”
Google is still a long way from achieving the processing scale of a human brain, let alone understanding how it works.
More significantly, a “node” in a neural network – even one trained by deep learning – doesn’t correspond to a biological neuron. We still only have general ideas of how neurons work. If we want to build human-level intelligence by emulating biological processes, that means modeling physical and chemical details of neurons – and that’ll take even more computing power. Efforts have been made: In 2005, a 27-processor cluster took 50 days to simulate one second of the activity of 100 billion neurons; since then, the biggest brain simulation effort has probably been IBM’s 24,576-node effort to simulate a cat brain – although it did not model individual neurons.
In other words, Google is still a long way from achieving the processing scale of a human brain, let alone understanding how it works. Even with DeepMind.
Are you tired of paying for streaming services you never watch just to get a phone plan feature you actually want? T-Mobile has good news for you! The carrier is rolling out new plans, called T-Mix, in early November to replace its old Experience lineup with a build-your-own perks system called Picks.
The benefits you choose vary from streaming and gaming to food delivery, AI, satellite service, and phone discounts. But if you are satisfied with your existing plan, you can keep it.
Merely days after the iPhone Duo hit the shelves, images of broken screens on the phone started popping up across social media. Until now, it’s been unclear what’s causing the line of defective pixels that appears vertically along the crease, as well as horizontally, on the phone’s inner display.
Apple has finally acknowledged the issue, which has shown up on iPhone Duo units owned by customers as well as demo units in stores. In a statement shared with Bloomberg, Apple says that not all iPhone Duo units are affected and that those that are tend to show the display fault early on. The company added that users who experience problems with their iPhone Duo display should contact AppleCare for a replacement.
Not long ago, Apple treated independent repair like an act of outright hostility. The Cupertino giant locked down parts with serial-number pairing, while repair tools remained firmly out of reach of anyone outside its authorized repair network. More importantly, the company waged a legal and lobbying battle against right-to-repair legislation.
I've covered enough of these fights over the years to know what a shift looks like. That's why what happened in October 2026 genuinely caught me off guard. The day the iPhone Duo went on sale, what may be the most mechanically complex iPhone to date, Apple pulled off a surprising about-face. It published teardown-style repair manuals for a handful of major components.