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How to rewatch the iPhone 17 launch at Apple’s ‘awe dropping’ event

Relive the bumper Apple event where eight new products were launched.

The new iPhone 17 series has arrived, with the stunning new iPhone Air arriving alongside three other phones, plus we got the Apple Watch 11, Watch SE 3, Watch Ultra 3 and the AirPods Pro 3.

That’s a lot of new Apple hardware, and you may be wondering how it all went down. Well, the good news if you can easily rewatch the Apple keynote from Cupertino, California.

The iPhone 17 launch took place on Tuesday, September 9. It lasted one hour and 14 minutes, making it one of the fastest iPhone launch events ever.

The event was livestreamed on YouTube, and we’ve embedded the video player at the top of this article for you to rewatch.

Right after the event, we also found out that the iOS 26, iPadOS 26, macOS 26 Tahoe and watchOS 26 software updates would arrive on existing Apple devices on September 15.

Are you tired of paying for streaming services you never watch just to get a phone plan feature you actually want? T-Mobile has good news for you! The carrier is rolling out new plans, called T-Mix, in early November to replace its old Experience lineup with a build-your-own perks system called Picks.

The benefits you choose vary from streaming and gaming to food delivery, AI, satellite service, and phone discounts. But if you are satisfied with your existing plan, you can keep it.

Merely days after the iPhone Duo hit the shelves, images of broken screens on the phone started popping up across social media. Until now, it’s been unclear what’s causing the line of defective pixels that appears vertically along the crease, as well as horizontally, on the phone’s inner display.

Apple has finally acknowledged the issue, which has shown up on iPhone Duo units owned by customers as well as demo units in stores. In a statement shared with Bloomberg, Apple says that not all iPhone Duo units are affected and that those that are tend to show the display fault early on. The company added that users who experience problems with their iPhone Duo display should contact AppleCare for a replacement.

Not long ago, Apple treated independent repair like an act of outright hostility. The Cupertino giant locked down parts with serial-number pairing, while repair tools remained firmly out of reach of anyone outside its authorized repair network. More importantly, the company waged a legal and lobbying battle against right-to-repair legislation.

I've covered enough of these fights over the years to know what a shift looks like. That's why what happened in October 2026 genuinely caught me off guard. The day the iPhone Duo went on sale, what may be the most mechanically complex iPhone to date, Apple pulled off a surprising about-face. It published teardown-style repair manuals for a handful of major components.