Apple announces iPhone Air, iPhone 17, AirPods Pro 3 and Apple Watch 11
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By
John McCann Updated September 9, 2025 |
Happy iPhone day to all who celebrate this momentous date in the tech calendar.
There’s nothing quite like a new iPhone launch day. And I should know, as I’ve been covering them for over a decade. Back when we had a physical home button, chunky bezels and single camera on the back. How times have changed.
For Apple’s 2025 installment, we were shown a heap of new products, from a quartet of iPhone 17 handsets including the much-talked about iPhone Air, to the new Apple Watch 11, Watch SE 3 and Watch Ultra 3, and the new AirPods Pro 3.
There’s plenty to talk about then, so here’s what you need to know.
Apple has blessed us with eight new products; four iPhones, three Watches and a set of AirPods Pro.
The quickest iPhone launch ever? I’ve not run the data, but it’s definitely up there. It felt fast paced while watching, and I wasn’t just imagining it – Apple blitzed through its new product announcements.
This is how it compares to previous iPhone launch events;
You’ll be able to rewatch the iPhone 17 launch on YouTube.
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