Move over, Tommy Hilfinger. Levi Strauss & Co has a new chatbot that sells the most essential piece of your wardrobe. On Thursday, the pedigreed fashion brand launched Virtual Stylist, a bot that helps customers compare styles, find sizes, and pick the jeans of their dreams.
“By strategically tapping into emerging technologies like AI (artificial intelligence), we can give consumers a more personal and convenient experience like what they would find in store, thus increasing conversation and driving online sales growth,” Levi’s said in a statement. “This will allow the shopping experience to be consistent and seamless for consumers no matter where and how they shop.”
Virtual Stylist, which Levi’s claims is one of the first chatbots accessible on both Facebook Messenger and the web, uses artificial intelligence to recommend clothing that suits your tastes. Instead of directing them to listings pages like a website might, Virtual Stylist asks questions like, “How would you like your jeans to fit through your hips and thighs?” and, “Which color combinations do you prefer?” to narrow down the selection.
True Fit, the Virtual Stylist’s third-party sizing tool, ensures pants fit perfectly by mapping “millions” of styles to individual sizing preferences. But if that isn’t enough to put your mind at ease, there’s Virtual Stylist’s See It Styled feature, which uses image recognition to pull up galleries of customers wearing the same items. And if you need a second opinion, the Share tool lets you circulate your picks among friends, who can vote for and comment on their favorites.
It might sound like overkill, but Levi’s says it’s trying to win over the more than 60 percent of U.S. buyers who don’t shop for clothes online.
“No matter where the customer chooses to shop, we want to give them a personalized experience that leverages our expertise in fit and style to address the biggest challenge of finding the pair of perfect-fitting jeans,” Marc Rosen, executive vice president at Levi’s, said in a statement. “[New] technologies like our Virtual Stylist are integral to that evolution at [Levi’s].”
Two new highly requested iCloud plugins just got added to ChatGPT, giving people who rely on Apple’s Mail and Calendar services a way to search emails, check appointments, and manage their schedules directly through the chatbot.
The integration is rolling out to all ChatGPT plans, including the free tier. You can access it on the web, desktop, and iOS.
Google Play is borrowing one of the Nintendo Switch’s most useful little tricks. A new Sidekick tool called Playbacks captures a short clip after something interesting has already happened, sparing players from running a screen recorder throughout an entire game.
Playbacks is part of Google Play Store v53.8 and keeps saved clips on the phone. Google first announced it earlier this month, but the new Play Store update marks its arrival for players. Anyone who has watched a perfect win vanish because the record button came too late already understands the appeal.
Samsung’s scandal over its Game Optimizing Service, or GOS, has returned with a bill attached. South Korea’s Fair Trade Commission has tentatively fined the company 20.1 billion won, or about $15.1 million, over gaming claims made for the Galaxy S21, Galaxy S22, and Tab S8.
The regulator says Samsung promoted the devices as gaming powerhouses without disclosing that GOS placed preset CPU and GPU limits on certain demanding games. Samsung disputes that conclusion, calling GOS a legitimate way to manage heat.