Oppo has joined forces with camera experts Hasselblad in a three-year partnership deal, where the plan is to improve mobile photography together. If you’re thinking you’ve heard this before, you’re correct, because nearly a year ago OnePlus announced a very similar deal. That came just a few months before Oppo and OnePlus decided to integrate the two companies in order to share technology and resources, and the new Hasselblad partnership with Oppo is an extension of this move.
The pair will work together on research and development, mainly around refining the natural color performance of Oppo’s cameras, all through its Hasselblad for Mobile technology which can currently be seen on the OnePlus 9 Pro. Oppo says it intends to further enhance the color science of mobile photography, but does not go into detail about any other advancements, or mention any Hasselblad-led hardware changes for future smartphones. However, this is something OnePlus has suggested will eventually happen.
What we do know is the first iteration of Oppo’s Hasselblad Camera for Mobile will arrive on the next Oppo Find X flagship smartphone, which is expected to be the Find X4. Whether Oppo has had time to alter the Hasselblad Camera for Mobile experience from the version that’s part of OnePlus’s camera isn’t clear. It’s also worth noting that this isn’t a mode that can be switched on and off, but rather something that’s baked into the camera’s software.
The Hasselblad software won’t be the only exciting camera development for the Find X4 either. The phone will be the first to include Oppo’s own MariSilicon X Neural Processing Unit (NPU) which is solely dedicated to imaging and takes the photo-related Artificial Intelligence (A.I.) processing away from the main chip. Oppo has already confirmed its next flagship phone will use the Qualcomm Snapdragon 8 Gen 1, and that the phone will arrive before the end of March.
Where does this leave OnePlus? Hasselblad’s technology is part of the OnePlus 10 Pro, which has yet to launch outside China, and there’s nothing to indicate Oppo’s announcement will change anything for the duration of its own three-year agreement. However, because it’s already a year into it, it will expire before Oppo’s partnership comes to an end.
Related Posts
Google Photos introduces a fun new way to turn yourself into a meme
According to a recent post on Google's support forums, Me Meme is a generative AI feature that lets you star in trending memes using a template and a photo of yourself. It's rolling out in Google Photos for Android in the US, and you can try it out by tapping the "Create" button and selecting the new "Me meme" option.
Your iPhone 18 Pro could get a much smaller Dynamic Island
That’s a meaningful design shift because it’s one of the few pieces of front hardware you notice dozens of times a day. Another rumor comparison post in your screenshots points in the same direction and frames it as a fresh look versus the iPhone 17 Pro.
A phone with a pop-up robot camera is launching soon
That date comes from the company’s media invite, which places the announcement inside its "AI Device Ecosystem Era" showcase. Beyond the timing, Honor is keeping the rest locked down, including core specs, pricing, and which markets will get it first.