WhatsApp might soon put some features behind a subscription

By Varun Mirchandani Published March 5, 2026

For years, WhatsApp has proudly stayed free. But that might soon change, at least for users who want a few extra bells and whistles. According to a recent discovery shared by WhatsApp feature tracker WABetaInfo, the messaging platform is working on a new optional subscription tier that could unlock premium features inside the app. The plan, reportedly called “WhatsApp Plus,” would not replace the free version of the app but instead add a handful of extra tools for paying users.

Early details suggest the subscription will focus on customization and chat management rather than core messaging functionality. In other words, texting, calls, and voice messages should remain completely free. However, some advanced personalization options may sit behind a paywall.

Based on beta findings, WhatsApp Plus could allow users to customize the app in ways that aren’t currently possible. Subscribers may be able to change the app theme, adjust accent colors, and choose from around 14 alternative app icons to personalize the interface.

The plan may also expand chat management features. Right now, WhatsApp lets users pin only three conversations at the top of their chat list. Under the premium tier, that limit could reportedly jump to as many as 20 pinned chats, making it easier for heavy users to keep important conversations within reach. Other perks being tested include exclusive stickers, additional notification ringtones, and possibly more interactive reactions in chats. These features are still under development, though, so the final list could change before anything officially launches.

The bigger takeaway is that Meta appears to be exploring a subscription strategy similar to what many other messaging and social platforms already offer. Apps like Telegram and Snapchat have introduced premium tiers that unlock customization options and advanced tools while keeping the main service free. For a platform used by billions of people worldwide, even a small subscription layer could become a major new revenue stream. Especially if enough power users decide those extra features are worth paying for.