You can now try Snapchat’s Imagine Lens without a subscription
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By
Pranob Mehrotra Published October 23, 2025 |
What’s happened? Snapchat’s first open prompt image generation AI Lens, Imagine Lens, is now free for all users in the US.
Why is this important? By making the Imagine Lens free for all users, Snapchat is giving more users a chance to experiment with AI-generated Snaps.
Why should I care? If you’re in the US, you can now try out Snapchat’s Imagine Lens without paying for a subscription.
What’s next? There’s some good news for Snapchat users outside the US as well. The platform plans to expand Imagine Lens availability to more markets, starting with Canada, Great Britain, and Australia. However, it has yet to outline a release timeline for the same.
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