Target is an excellent source of camera deals. Just last week it had a $300 discount on the Fujifilm X-T50 mirrorless digital camera bundle, and today it has an amazing offer for the Canon EOS R100. From its original price of $600, the mirrorless camera is down to a more affordable $400, for $200 in savings. We’re not sure how long you have to take advantage of this offer though, so if you’re interested in making this purchase, you should probably complete the transaction right now if you want to enjoy the 33% discount.
The Canon EOS R100 is the smallest model in the brand’s EOS R series of mirrorless cameras, which makes it a perfect choice for rookie photographers. Unlike a DSLR camera, which uses a mirror for their optical viewfinder, a mirrorless camera uses an imaging sensor for a digital preview of the picture that you’re planning to take. The lack of the mirror makes mirrorless cameras much smaller than DSLR cameras, and that’s very apparent with the Canon EOS R100, as it only measures about 6.1 inches by 7.9 inches by 7.6 inches, and it weights just about 2 pounds.
The 24.1 MP CMOS sensor and the DIGIC 8 processor of the Canon EOS R100 will let you shoot clear photos, and it can also take videos with 4K resolution at up to 24 frames per second and with Full HD resolution at up to 60 frames per second. The mirrorless camera comes with the RF-S18-45mm F4.5-6.3 IS STM lens, which is a good starting lens for beginners that’s also small enough to maintain portability when you’re carrying the Canon EOS R100 with it in your camera bag.
For an easy-to-use mirrorless camera that will help anyone begin their photography journey, check out the Canon EOS R100, especially now that it’s available from Target for only $400. That’s because there’s a $200 discount on its sticker price of $600, but we don’t think there’s much time left before you miss out on the savings. If you want to buy the Canon EOS R100 mirrorless camera at 33% off, we highly recommend pushing forward with your transaction for it as soon as possible.
Full-frame cameras tend to be chunky beasts, but Sigma wants to prove that big imaging doesn't need a big body. Enter the Sigma FP2, the successor to its tiny, boxy fp mirrorless camera. It keeps the same modular design but packs in some serious upgrades, including a 24.5-megapixel partially stacked full-frame sensor, improved autofocus, 6K video recording, and 70GB of built-in storage. Sigma calls it the world's smallest full-frame camera, and while it might be tiny, the same cannot be said for its price tag.
Sigma FP2 brings faster shooting and 6K video
A phone thermal camera is one of those tools you don’t think you need until the first time it saves you from an expensive problem, and the Thermal Master P3 just got easier to try. For Halloween, it’s discounted with the code THERMCAM10, a 10% cut that works out to $107 off the total. It’s also fresh off a win at the 2026 Tom’s Guide AI Awards for best phone thermal camera, which is the kind of third-party nod that separates a serious tool from the cheap clip-on sensors that flood this category.
We are nearing Amazon's Prime Big Deal Days, which officially run October 6 and 7. But there is no need to wait until the sale begins to start looking. Early offers are already live, and camera gear is one category where I found enough worthwhile discounts to put together a proper creator-focused list.
I’ve deliberately gone wider than interchangeable-lens cameras here. There are pocket and action cameras, a 360 camera, an instant camera, two wireless microphone systems, and a pair of webcams covering very different budgets. Prices were checked on October 2, and as always with Amazon, they can move quickly.