It takes a special kind of narcissist to deem even the most mundane of activities worthy of a selfie, and now, Coca-Cola wants to encourage that kind of behavior by way of its new selfie bottle. Because the selfie stick wasn’t an egregious enough invention. Meet the Coca-Cola selfie bottle, which is, as you might’ve guessed, a bottle of Coke that takes your selfie. Welcome to the 21st century.
Selfie-Taking Soda Bottles – This Coca-Cola Bottle Captures the Special Moment of Sipping Coke… https://t.co/BlD04DAJIj pic.twitter.com/7NQZHm0DB1
— Trendsetters (@tcgtrendsetters) November 11, 2016
Created by Tel Aviv creative agency Gefen Team, these bottles have a plastic camera attached to the bottom that automatically snaps a photo whenever it’s tilted at a 70-degree angle (approximately the angle at which you need to hold the bottle to take a swig). The resulting photos are automatically uploaded to the beverage company’s Israeli Facebook page and Instagram account, as well as your own Snapchat, so drink with caution. You don’t want to accidentally share more than you intended.
While the bottles were intended to be released over the summer, it looks as though their debut was delayed until quite recently. So rather than snapping selfies of yourself enjoying a Coke at the beach, you’re more likely attempting to keep your beverage from freezing as you bundle up and prepare for the impending winter.
Social media has certainly become an increasingly integral component to brand marketing, but the introduction of hardware into well known products is still a relatively new pursuit. It’s not altogether novel, though, as the Daily Dot pointed out — last year, Cinnamon Toast Crunch had a similar selfie campaign with its free “Selfie Spoons,” which were really just selfie sticks with spoons attached to one end, allowing breakfasters to snap a photo of themselves while enjoying a bowl of cereal.
So if you start seeing photos of folks drinking Coke at strange angles, you’ll know who (or rather, what) to blame.
Fujifilm just gave its most popular instant camera a serious digital upgrade. The Instax Mini Evo 2 now comes with a touchscreen, larger sensor, and a video feature that captures four seconds before each photo. It is set to arrive by the end of November for $289.95.
What's new with the Instax Mini Evo 2?
Full-frame cameras tend to be chunky beasts, but Sigma wants to prove that big imaging doesn't need a big body. Enter the Sigma FP2, the successor to its tiny, boxy fp mirrorless camera. It keeps the same modular design but packs in some serious upgrades, including a 24.5-megapixel partially stacked full-frame sensor, improved autofocus, 6K video recording, and 70GB of built-in storage. Sigma calls it the world's smallest full-frame camera, and while it might be tiny, the same cannot be said for its price tag.
Sigma FP2 brings faster shooting and 6K video
A phone thermal camera is one of those tools you don’t think you need until the first time it saves you from an expensive problem, and the Thermal Master P3 just got easier to try. For Halloween, it’s discounted with the code THERMCAM10, a 10% cut that works out to $107 off the total. It’s also fresh off a win at the 2026 Tom’s Guide AI Awards for best phone thermal camera, which is the kind of third-party nod that separates a serious tool from the cheap clip-on sensors that flood this category.