Fujifilm announced the GFX 50S II, a digital medium-format camera costing $3,999 for the body only, or $4,499 in a kit with the GF 35-70mm f/4.5-5.6 WR lens, at its September X Summit event today. This makes it the cheapest digital medium-format camera ever — it comes in at a full $2,000 less than its predecessor, the GFX 50S, at launch. This is a major step in Fujifilm’s ongoing push to drive the cost of medium-format down and give it more mainstream appeal.
The GFX 50S II isn’t just cheap for a medium-format camera; it’s remarkably light and compact as well, at only 1.98 pounds. Despite its small size, Fuji still managed to pack in a whopping 51.4-megapixel sensor that’s 1.7 times bigger than a full-frame sensor. Fuji has also improved the autofocus compared to the previous generation of the camera (thanks to the new X-Processor 4) and included 5-axis in-body image stabilization (IBIS) that provides 6.5 stops of stabilization.
The overall package represents a medium-format camera that’s far more approachable to the average person than previous devices, which tended to be expensive and niche. The GFX 50S II offers the promise of the benefits of a larger sensor without the drawbacks typically associated with these high-resolution photographic behemoths.
The GFX 50S II seems squarely targeted at more adventurous photographers who operate in rugged conditions. The camera is built of magnesium alloy, is highly weather-sealed to protect it against dust and moisture, and is rated to operate at temperatures as low as -10 degrees Celsius. Coupled with its compact size, light weight, and IBIS, the GFX 50S II is designed to be as capable when used handheld in inclement weather as it is on a tripod in the studio.
The GFX 50S II also features 19 film simulation modes for photographers who prefer the look of film and who want to save time on applying digital filters in post-processing. If editing images in post is more your style, this camera offers an increased dynamic range, as well as reduced noise and resolution, over both its predecessor and cameras with smaller sensors. The GFX 50S II includes Fuji’s Pixel Shift Multi-Shot function, which combines 16 RAW files to create a single 200MP image.
Other features include a range of different bracketing options in addition to traditional exposure bracketing, such as film simulation brackets. Videographers should keep in mind, though, that the GFX50S II only shoots 1920X1080 video up to 29.97p. However, medium-format cameras are generally not meant for shooting video, so this is not a major downside, considering that the GFX 50S II is aimed at stills photographers, many of whom don’t care if a camera has video functionality at all.
The GFX 50S II will be available in late October.
Full-frame cameras tend to be chunky beasts, but Sigma wants to prove that big imaging doesn't need a big body. Enter the Sigma FP2, the successor to its tiny, boxy fp mirrorless camera. It keeps the same modular design but packs in some serious upgrades, including a 24.5-megapixel partially stacked full-frame sensor, improved autofocus, 6K video recording, and 70GB of built-in storage. Sigma calls it the world's smallest full-frame camera, and while it might be tiny, the same cannot be said for its price tag.
Sigma FP2 brings faster shooting and 6K video
A phone thermal camera is one of those tools you don’t think you need until the first time it saves you from an expensive problem, and the Thermal Master P3 just got easier to try. For Halloween, it’s discounted with the code THERMCAM10, a 10% cut that works out to $107 off the total. It’s also fresh off a win at the 2026 Tom’s Guide AI Awards for best phone thermal camera, which is the kind of third-party nod that separates a serious tool from the cheap clip-on sensors that flood this category.
We are nearing Amazon's Prime Big Deal Days, which officially run October 6 and 7. But there is no need to wait until the sale begins to start looking. Early offers are already live, and camera gear is one category where I found enough worthwhile discounts to put together a proper creator-focused list.
I’ve deliberately gone wider than interchangeable-lens cameras here. There are pocket and action cameras, a 360 camera, an instant camera, two wireless microphone systems, and a pair of webcams covering very different budgets. Prices were checked on October 2, and as always with Amazon, they can move quickly.