As part of its yearly refresh, Fujifilm’s FinePix XP-series rugged camera gets a minor update. Besides very minimal cosmetic changes (if any), the new XP90 has a larger, higher resolution display and an improved lock to secure the compartment for the SD card slot and connectors.
Otherwise, the XP90 is similar to the XP80. It uses a 16.4-megapixel, 1/2.3-inch back-illuminated CMOS sensor and a 5x optical zoom lens with a 28mm wide-angle setting (28-140mm) with optical image stabilization. Rugged attributes also remain the same: waterproof (down to 50 feet), shock-proof (from 5.8 feet), freeze-proof (down to 14-degrees Fahrenheit), and dust-proof. Wi-Fi is standard, for image transfers and remote control from a phone or tablet. Movies are recorded at Full HD 1080 at 60p or 30p.
Other features include an Action Camera mode; interval timer, time-lapse, slow-motion, and modes; 11 creative filters; and a Motion Panorama 360 mode. Color options have changed slightly. Purple is gone, but graphite with orange joins blue, yellow, and graphite with green.
The camera will be available in February, and sell for $230.
Interestingly, the XP90 is also the only new model with the FinePix name, as Fujifilm focuses more on the advanced X-series and Instax instant film lineups, although Fujifilm tells us that FinePix isn’t going away yet. Still, it shows where the growth for Fujifilm lies; according to the company, the rugged compact is still a significant seller.
Full-frame cameras tend to be chunky beasts, but Sigma wants to prove that big imaging doesn't need a big body. Enter the Sigma FP2, the successor to its tiny, boxy fp mirrorless camera. It keeps the same modular design but packs in some serious upgrades, including a 24.5-megapixel partially stacked full-frame sensor, improved autofocus, 6K video recording, and 70GB of built-in storage. Sigma calls it the world's smallest full-frame camera, and while it might be tiny, the same cannot be said for its price tag.
Sigma FP2 brings faster shooting and 6K video
A phone thermal camera is one of those tools you don’t think you need until the first time it saves you from an expensive problem, and the Thermal Master P3 just got easier to try. For Halloween, it’s discounted with the code THERMCAM10, a 10% cut that works out to $107 off the total. It’s also fresh off a win at the 2026 Tom’s Guide AI Awards for best phone thermal camera, which is the kind of third-party nod that separates a serious tool from the cheap clip-on sensors that flood this category.
We are nearing Amazon's Prime Big Deal Days, which officially run October 6 and 7. But there is no need to wait until the sale begins to start looking. Early offers are already live, and camera gear is one category where I found enough worthwhile discounts to put together a proper creator-focused list.
I’ve deliberately gone wider than interchangeable-lens cameras here. There are pocket and action cameras, a 360 camera, an instant camera, two wireless microphone systems, and a pair of webcams covering very different budgets. Prices were checked on October 2, and as always with Amazon, they can move quickly.