If regular camera deals look a little overwhelming or too expensive, you should check out what Target has to offer. Right now, there are some great deals on Fujifilm Instax cameras, which are perfect for those times you want to take some quick snaps and not worry about fancy settings. The deals include the Fujifilm Instax Mini 12 and the Fujifilm Instax Wide 400 Instant Camera. Let’s take a look at both cameras and see which will suit you best. Each camera is a great gift for someone this holiday season, but it’s also a fun way of snapping anything you want during the festive period.
For that instant retro look, check out the Fujifilm Instax Wide 400 Instant Camera. It takes 3 x 5 instant photos, so it’s good for shooting wide shots. Sure, it won’t compete with the best DSLR cameras, but it’s a fun way of taking some quick snaps. It has a rugged yet beautiful design, so it can handle a few more bumps than most cameras. It offers easy-to-use analog-style controls with a choice of three focus modes; these include normal, landscape, and macro when using the relevant and included close-up lens. It provides automatic exposure, flash control, and a self-timer with an LED countdown, so all the essentials are here. The Fujifilm Instax Wide 400 Instant Camera also has two viewfinder framing guides to assist in composing your image, and you can add a tripod mount if you want.
With a compact and cute design, the Fujifilm Instax Mini 12 Camera is one of the best instant cameras for any child starting out. It’s available in some cute colors while still having some great features. It has a built-in selfie mirror for easy selfies, and there’s a close-up mode with parallax correction. It also provides automatic exposure and flash control, so you can take bright — yet non-washed-out — photos. The resulting images come out as high-quality 2 x 3 images in just five seconds, with the development time taking around 90 seconds. This is the camera for taking quick snaps and not thinking too hard about getting things just right. It could be perfect for a trip, a night out, or watching the family unwrap presents on Christmas morning.
Full-frame cameras tend to be chunky beasts, but Sigma wants to prove that big imaging doesn't need a big body. Enter the Sigma FP2, the successor to its tiny, boxy fp mirrorless camera. It keeps the same modular design but packs in some serious upgrades, including a 24.5-megapixel partially stacked full-frame sensor, improved autofocus, 6K video recording, and 70GB of built-in storage. Sigma calls it the world's smallest full-frame camera, and while it might be tiny, the same cannot be said for its price tag.
Sigma FP2 brings faster shooting and 6K video
A phone thermal camera is one of those tools you don’t think you need until the first time it saves you from an expensive problem, and the Thermal Master P3 just got easier to try. For Halloween, it’s discounted with the code THERMCAM10, a 10% cut that works out to $107 off the total. It’s also fresh off a win at the 2026 Tom’s Guide AI Awards for best phone thermal camera, which is the kind of third-party nod that separates a serious tool from the cheap clip-on sensors that flood this category.
We are nearing Amazon's Prime Big Deal Days, which officially run October 6 and 7. But there is no need to wait until the sale begins to start looking. Early offers are already live, and camera gear is one category where I found enough worthwhile discounts to put together a proper creator-focused list.
I’ve deliberately gone wider than interchangeable-lens cameras here. There are pocket and action cameras, a 360 camera, an instant camera, two wireless microphone systems, and a pair of webcams covering very different budgets. Prices were checked on October 2, and as always with Amazon, they can move quickly.