While career photographers might be looking for camera deals for high-end DSLRs, there are also some offers at the other end of the spectrum — affordable digital cameras for casual users with even lower prices. Here’s one from Target: the Gems Retro Digital Camera, originally just $15, is down even further to only $11 for extra savings of $4. That’s an amazing price for this device, especially if you’re thinking about buying multiples of it. You need to act fast though, as tomorrow may already be too late to take advantage of the discount.
We’ve rounded up the best DSLR cameras, best mirrorless cameras, and best action cameras, but if you need a simple device to capture important moments, the Gems Retro Digital Camera will do the trick. Point-and-shoot cameras are waning in popularity as smartphone cameras have gotten so good, according to our digital camera buying guide, but the Gems Retro Digital Camera combines a vintage design with modern technology. The device will let you focus on taking photographs without any distractions from app notifications and incoming messages.
In terms of specifications, you shouldn’t expect much from the Gems Retro Digital Camera, but the pixelated aesthetic of the early aughts is part of the appeal here. It has a 2-inch screen that previews your shots and lets you access its menu, and it can take pictures at up to 3MP resolution and videos at up to Full HD resolution. The camera also offers multiple filter and frame options, and while it can hold 100 photos in its internal storage, you can insert a 32GB microSD card so that you can take even more pictures.
You don’t need to spend hundreds of dollars on a digital camera if you just need the basics, as there are inexpensive options like the Gems Retro Digital Camera. It’s currently even more affordable with a $4 discount from Target that brings its price down from $15 to just $11. If you’re thinking about getting digital cameras for the whole family for a vacation or event, the Gems Retro Digital Camera should be the one to get, and since it would be a shame to miss out on the additional savings, we highly recommend proceeding with your purchase right away.
Full-frame cameras tend to be chunky beasts, but Sigma wants to prove that big imaging doesn't need a big body. Enter the Sigma FP2, the successor to its tiny, boxy fp mirrorless camera. It keeps the same modular design but packs in some serious upgrades, including a 24.5-megapixel partially stacked full-frame sensor, improved autofocus, 6K video recording, and 70GB of built-in storage. Sigma calls it the world's smallest full-frame camera, and while it might be tiny, the same cannot be said for its price tag.
Sigma FP2 brings faster shooting and 6K video
A phone thermal camera is one of those tools you don’t think you need until the first time it saves you from an expensive problem, and the Thermal Master P3 just got easier to try. For Halloween, it’s discounted with the code THERMCAM10, a 10% cut that works out to $107 off the total. It’s also fresh off a win at the 2026 Tom’s Guide AI Awards for best phone thermal camera, which is the kind of third-party nod that separates a serious tool from the cheap clip-on sensors that flood this category.
We are nearing Amazon's Prime Big Deal Days, which officially run October 6 and 7. But there is no need to wait until the sale begins to start looking. Early offers are already live, and camera gear is one category where I found enough worthwhile discounts to put together a proper creator-focused list.
I’ve deliberately gone wider than interchangeable-lens cameras here. There are pocket and action cameras, a 360 camera, an instant camera, two wireless microphone systems, and a pair of webcams covering very different budgets. Prices were checked on October 2, and as always with Amazon, they can move quickly.