This retro style digital camera is on sale for an unbelievably low price of $11

By Aaron Mamiit Published June 11, 2025

While career photographers might be looking for camera deals for high-end DSLRs, there are also some offers at the other end of the spectrum — affordable digital cameras for casual users with even lower prices. Here’s one from Target: the Gems Retro Digital Camera, originally just $15, is down even further to only $11 for extra savings of $4. That’s an amazing price for this device, especially if you’re thinking about buying multiples of it. You need to act fast though, as tomorrow may already be too late to take advantage of the discount.

We’ve rounded up the best DSLR cameras, best mirrorless cameras, and best action cameras, but if you need a simple device to capture important moments, the Gems Retro Digital Camera will do the trick. Point-and-shoot cameras are waning in popularity as smartphone cameras have gotten so good, according to our digital camera buying guide, but the Gems Retro Digital Camera combines a vintage design with modern technology. The device will let you focus on taking photographs without any distractions from app notifications and incoming messages.

In terms of specifications, you shouldn’t expect much from the Gems Retro Digital Camera, but the pixelated aesthetic of the early aughts is part of the appeal here. It has a 2-inch screen that previews your shots and lets you access its menu, and it can take pictures at up to 3MP resolution and videos at up to Full HD resolution. The camera also offers multiple filter and frame options, and while it can hold 100 photos in its internal storage, you can insert a 32GB microSD card so that you can take even more pictures.

You don’t need to spend hundreds of dollars on a digital camera if you just need the basics, as there are inexpensive options like the Gems Retro Digital Camera. It’s currently even more affordable with a $4 discount from Target that brings its price down from $15 to just $11. If you’re thinking about getting digital cameras for the whole family for a vacation or event, the Gems Retro Digital Camera should be the one to get, and since it would be a shame to miss out on the additional savings, we highly recommend proceeding with your purchase right away.