GoPro just can’t catch a break. On Monday, January 8, the action camera company announced it will stop manufacturing the Karma drone and exit the aerial market entirely in 2018. As a result of the move, GoPro will cut more than 250 jobs. The company has also lowered the price of the Buy Now .
The price drop follows the December 10 holiday price reduction on the Hero5 Black and Hero5 Session. “Despite significant marketing support, we found consumers were reluctant to purchase HERO5 Black at the same price it launched at one year earlier,” CEO Nick Woodman said in a statement. “Our December 10 holiday price reduction provided a sharp increase in sell-through.”
As noted in our GoPro Hero6 Black review, introducing the camera at $500 while the Hero5 Black remained on at its launch price of $400 seemed perhaps a bit overconfident. Both cameras are now selling for $100 less, while the smaller Hero5 Session has also been reduced to $200. The older Hero Session has been removed from the lineup. While GoPro said sales of the Hero6 met expectations last year, the company noted Hero5 Black sell-through doubled after the price reduction, while Hero5 Session sell-through tripled. A lower price on the Hero6 Black will hopefully spur a similar increase in demand.
As for the Karma drone, GoPro said it was unable to overcome the challenges of a competitive market. It will continue to sell the drone while stock remains and is offering $200 off when bundled with a Hero6 Black. The company will still support Karma customers for the foreseeable future. The Karma drone got off to a rocky start after customers reported midair battery failures, causing the quadcopter to fall out of the sky. Although the problem proved easy to fix, a safety recall delayed sales and GoPro simply couldn’t keep up as rival DJI continued to pump out new models.
In addition to reducing its workforce from 1,254 global employees to “fewer than 1,000,” Woodman’s cash compensation for 2018 will be cut to $1. In all, GoPro is aiming for an $80 million reduction in operating expenses in 2018.
There was at least one tidbit of good news in the statement, however. Sales of the Fusion, GoPro’s 360-degree action camera, were better than expected.
Full-frame cameras tend to be chunky beasts, but Sigma wants to prove that big imaging doesn't need a big body. Enter the Sigma FP2, the successor to its tiny, boxy fp mirrorless camera. It keeps the same modular design but packs in some serious upgrades, including a 24.5-megapixel partially stacked full-frame sensor, improved autofocus, 6K video recording, and 70GB of built-in storage. Sigma calls it the world's smallest full-frame camera, and while it might be tiny, the same cannot be said for its price tag.
Sigma FP2 brings faster shooting and 6K video
A phone thermal camera is one of those tools you don’t think you need until the first time it saves you from an expensive problem, and the Thermal Master P3 just got easier to try. For Halloween, it’s discounted with the code THERMCAM10, a 10% cut that works out to $107 off the total. It’s also fresh off a win at the 2026 Tom’s Guide AI Awards for best phone thermal camera, which is the kind of third-party nod that separates a serious tool from the cheap clip-on sensors that flood this category.
We are nearing Amazon's Prime Big Deal Days, which officially run October 6 and 7. But there is no need to wait until the sale begins to start looking. Early offers are already live, and camera gear is one category where I found enough worthwhile discounts to put together a proper creator-focused list.
I’ve deliberately gone wider than interchangeable-lens cameras here. There are pocket and action cameras, a 360 camera, an instant camera, two wireless microphone systems, and a pair of webcams covering very different budgets. Prices were checked on October 2, and as always with Amazon, they can move quickly.