Best Buy currently has some fantastic discounts on the GoPro Hero11 and Hero12 for anyone who’s been waiting for the best GoPro deals around. If you’re looking to capture all the magic of the action around you rather than anything regular camera deals can provide, this is your chance to do so while saving plenty of money. Here’s a quick overview of what to expect from both of them, and bear in mind that the deals are likely to end soon.
Consistently responsible for some of the best action cameras around, the GoPro Hero11 Action Camera is a great place to start. It allows you to shoot video with up to 5.3K resolution at 60 frames per second. It also has 8x slow motion at 2.7K while you can pause any of the 5.3K videos and take 15.8MP still photos. For standard image snapping, you can shoot at up to 27MP. It’s all aided by the GoPro Hero11 Action Camera’s HyperView digital lens with 8:7 aspect ratio which captures more of the scene in each shot. There’s also HyperSmooth 5.0 video stabilization for better low-light performance and horizon levelling via the high tilt limit. A rugged design, webcam mode, front display, and rear touch screen all add to the quality of this camera so there’s plenty to enjoy here.
With the GoPro Hero12 Action Camera, you get a slightly superior model. It takes 5.3K video with a large 8:7 aspect ratio and the option to take 27MP photos. It also has a 360-degree horizon lock digital lens which keeps your footage steady even if your camera rotates a full 360-degrees during capture. It also has the latest HyperSmooth 6.0 stabilization to ensure a steady shot. Other options include being able to capture 8-bit, 10-bit or Log video leading to enhanced color depth when you need it along with smaller file sizes when it comes to 8-bit. There’s also better battery life with 70 minutes of continuous recording at 5.3K and over 2.5 hours of continuous recording at 1080p so it’s great for long trips out.
Full-frame cameras tend to be chunky beasts, but Sigma wants to prove that big imaging doesn't need a big body. Enter the Sigma FP2, the successor to its tiny, boxy fp mirrorless camera. It keeps the same modular design but packs in some serious upgrades, including a 24.5-megapixel partially stacked full-frame sensor, improved autofocus, 6K video recording, and 70GB of built-in storage. Sigma calls it the world's smallest full-frame camera, and while it might be tiny, the same cannot be said for its price tag.
Sigma FP2 brings faster shooting and 6K video
A phone thermal camera is one of those tools you don’t think you need until the first time it saves you from an expensive problem, and the Thermal Master P3 just got easier to try. For Halloween, it’s discounted with the code THERMCAM10, a 10% cut that works out to $107 off the total. It’s also fresh off a win at the 2026 Tom’s Guide AI Awards for best phone thermal camera, which is the kind of third-party nod that separates a serious tool from the cheap clip-on sensors that flood this category.
We are nearing Amazon's Prime Big Deal Days, which officially run October 6 and 7. But there is no need to wait until the sale begins to start looking. Early offers are already live, and camera gear is one category where I found enough worthwhile discounts to put together a proper creator-focused list.
I’ve deliberately gone wider than interchangeable-lens cameras here. There are pocket and action cameras, a 360 camera, an instant camera, two wireless microphone systems, and a pair of webcams covering very different budgets. Prices were checked on October 2, and as always with Amazon, they can move quickly.