In the moment, when you’re blasting over that jump on your dirt bike, catching that killer wave, or jumping off of whatever insane cliff you’ve found, you don’t necessarily think about capturing it all. But one of the best ways to make that happen is to strap on an action cam, like a GoPro. You can capture all of the action, and it’s relatively low-lift. You wear whatever unique mount is best for the situation and the camera does all the work. There’s just one issue, action cameras can be expensive especially if you’re on a budget. However, today, Amazon has the GoPro HERO12 Black for $150 off. That brings it down from its normal price of $400 to $250. You can use that extra money to grab an accessory and you’re good to go. GoPro HERO12 Black captures it all in 5.3K or 4K so you can rewatch the glory over and over.
An action camera like a GoPro makes it possible to capture the action, in full detail, no matter what you’re doing. You don’t even have to be doing crazy stunts either. A common misconception is that they’re only useful for outdoor activities, but no they work for filming just about anything. Even if you’re having a barbecue, or a birthday party, or want to see what your roaming cat sees throughout the day — a GoPro is what you need.
The HERO12 Black is rugged and waterproof — up to 33 feet — and it’s as tough as ever. You can take it just about anywhere and use it in virtually any weather. Watersports, high-octane stunts, adventuring, exploring, you name it. It also offers unbelievable image quality because it’s capable of capturing video at up to 5.3K and 4K resolutions. It supports dynamic HDR for excellent clarity and vivid color while ideally recording all of the subtleties of the environment. Typically, the darkness of shadows and bright, outdoor light can ruin the shot, but not here. It also captures 27-megapixel still photos, as well. It’s not just for video.
The Amazon deal drops $150 right off the top of the price. Normally you’d paid $400, but today it’s only $250. It comes with the camera, a rechargeable battery, an adhesive mount, and some extras — like the USB-C charging cable. So, basically, you get everything you need to start recording right away. Again, I recommend picking up a mount or two, for whatever activities you want to capture. The money you save in the discount is plenty to grab some extras and still save a little.
Full-frame cameras tend to be chunky beasts, but Sigma wants to prove that big imaging doesn't need a big body. Enter the Sigma FP2, the successor to its tiny, boxy fp mirrorless camera. It keeps the same modular design but packs in some serious upgrades, including a 24.5-megapixel partially stacked full-frame sensor, improved autofocus, 6K video recording, and 70GB of built-in storage. Sigma calls it the world's smallest full-frame camera, and while it might be tiny, the same cannot be said for its price tag.
Sigma FP2 brings faster shooting and 6K video
A phone thermal camera is one of those tools you don’t think you need until the first time it saves you from an expensive problem, and the Thermal Master P3 just got easier to try. For Halloween, it’s discounted with the code THERMCAM10, a 10% cut that works out to $107 off the total. It’s also fresh off a win at the 2026 Tom’s Guide AI Awards for best phone thermal camera, which is the kind of third-party nod that separates a serious tool from the cheap clip-on sensors that flood this category.
We are nearing Amazon's Prime Big Deal Days, which officially run October 6 and 7. But there is no need to wait until the sale begins to start looking. Early offers are already live, and camera gear is one category where I found enough worthwhile discounts to put together a proper creator-focused list.
I’ve deliberately gone wider than interchangeable-lens cameras here. There are pocket and action cameras, a 360 camera, an instant camera, two wireless microphone systems, and a pair of webcams covering very different budgets. Prices were checked on October 2, and as always with Amazon, they can move quickly.