Lytro, the company that first attempted to disrupt the consumer camera market with a light field camera but now uses that technology for virtual reality capture, could be looking for a buyer. Multiple anonymous sources recently told TechCrunch that Google is looking to acquire Lytro.
Neither of the two companies responded to Digital Trends’ requests for comments. Refusing to release an official comment prior to a sale isn’t uncommon, however.
Several of those unnamed sources suggested Google was looking to pay around $40 million for the light field company. Other sources, however, reported a lower price and some suggested Facebook and Apple as possible buyers.
The reported talks also suggested that the deal could involve staff cuts — the Lytro website, however, lists several open full-time positions.
Without an official confirmation from either company, the potential buy remains just that: potential. Technology for building a light field, virtual reality camera could potentially be integrated inside the tech giant in a number of different ways. Google’s current work in virtual reality ranges from Google Earth VR and Google DayDream to YouTube. Unlike a 360 camera that captures one perspective in every direction, Lytro’s VR cameras have six degrees of freedom, allowing actual movement to be built into the footage.
Lytro launched with an idea for a radically different camera that could capture light fields, and pushed out its original camera in 2011. Despite the ability to shoot first and refocus later, the Lytro cameras remained niche products and in 2015, the company decided to switch gears and repurpose the light field technology for virtual reality.
At the time of that change, the CEO said that light field could be both an affordable and easy solution for capturing virtual reality. The company’s giant 98-lens camera, however, is so large and expensive that the camera is generally rented out for different projects. Earlier this year, Lytro partnered with Limitless, a company that creates animated VR characters.
Despite the company’s challenges, the Lytro Immerge 2.0 appears to encompass technology that, like Lytro’s consumer cameras, are ahead of their time. The company said that they Immerge 2.0 is ready to go into 10K — once there are actually headsets that are capable of displaying that same resolution.
Full-frame cameras tend to be chunky beasts, but Sigma wants to prove that big imaging doesn't need a big body. Enter the Sigma FP2, the successor to its tiny, boxy fp mirrorless camera. It keeps the same modular design but packs in some serious upgrades, including a 24.5-megapixel partially stacked full-frame sensor, improved autofocus, 6K video recording, and 70GB of built-in storage. Sigma calls it the world's smallest full-frame camera, and while it might be tiny, the same cannot be said for its price tag.
Sigma FP2 brings faster shooting and 6K video
A phone thermal camera is one of those tools you don’t think you need until the first time it saves you from an expensive problem, and the Thermal Master P3 just got easier to try. For Halloween, it’s discounted with the code THERMCAM10, a 10% cut that works out to $107 off the total. It’s also fresh off a win at the 2026 Tom’s Guide AI Awards for best phone thermal camera, which is the kind of third-party nod that separates a serious tool from the cheap clip-on sensors that flood this category.
We are nearing Amazon's Prime Big Deal Days, which officially run October 6 and 7. But there is no need to wait until the sale begins to start looking. Early offers are already live, and camera gear is one category where I found enough worthwhile discounts to put together a proper creator-focused list.
I’ve deliberately gone wider than interchangeable-lens cameras here. There are pocket and action cameras, a 360 camera, an instant camera, two wireless microphone systems, and a pair of webcams covering very different budgets. Prices were checked on October 2, and as always with Amazon, they can move quickly.