As Nikon’s two ads (below) for its just-released Z 30 camera make abundantly clear, the company is aiming its newest device squarely at vloggers.
Sporting the smallest and lightest design among Nikon’s Z-series lineup, the new Z 30 camera offers lots of vlogger-friendly features, among them a flip-out touchscreen display, 4K UHD video, eye and face tracking, a built-in stereo mic, an external mic input, and up to 125 minutes of continuous video recording time. The device works with a range of different lenses and will also function comfortably as a webcam for livestreaming using Nikon’s free Webcam Utility software.
The new Z 30 camera also includes a 20-megapixel APS-C size/DX-format cropped image sensor and, if you want to use it as a regular snapper, can deliver 330 shots per charge via its EN-EL25 battery.
“A real camera with interchangeable lenses is a big leap in a creator’s personal evolution,” Nikon executive Jay Vannatter said in a release announcing the new camera. “We want to support creators by taking the guesswork out of how to get the best production value, which helps them to take their creativity further and grow their communities.”
The Nikon Z 30 will hit stores in the middle of July. For the camera body only you’ll need to fork out $710. If you want some glass included, Nikon is offering the Z 30 with a Nikkor Z DX 16-50mm f/3.5-6.3 lens for $850. An additional lens in the form of the Nikkor Z DX 50-250mm f/4.5-6.3 will give you excellent telephoto range, with the body and two-lens package costing $1,200. Later in the year, Nikon will also offer the Z 30 with the NIkkor Z DX 18-140mm f/3.5-6.3 lens for $1,150.
And if you’re diving into vlogging for the first time, Nikon hopes you’ll have another $150 to spare for its Creators Accessory Kit, which includes a SmallRig tripod grip, Nikon ML-L7 Bluetooth remote, and a Rode VideoMicro mic.
Full-frame cameras tend to be chunky beasts, but Sigma wants to prove that big imaging doesn't need a big body. Enter the Sigma FP2, the successor to its tiny, boxy fp mirrorless camera. It keeps the same modular design but packs in some serious upgrades, including a 24.5-megapixel partially stacked full-frame sensor, improved autofocus, 6K video recording, and 70GB of built-in storage. Sigma calls it the world's smallest full-frame camera, and while it might be tiny, the same cannot be said for its price tag.
Sigma FP2 brings faster shooting and 6K video
A phone thermal camera is one of those tools you don’t think you need until the first time it saves you from an expensive problem, and the Thermal Master P3 just got easier to try. For Halloween, it’s discounted with the code THERMCAM10, a 10% cut that works out to $107 off the total. It’s also fresh off a win at the 2026 Tom’s Guide AI Awards for best phone thermal camera, which is the kind of third-party nod that separates a serious tool from the cheap clip-on sensors that flood this category.
We are nearing Amazon's Prime Big Deal Days, which officially run October 6 and 7. But there is no need to wait until the sale begins to start looking. Early offers are already live, and camera gear is one category where I found enough worthwhile discounts to put together a proper creator-focused list.
I’ve deliberately gone wider than interchangeable-lens cameras here. There are pocket and action cameras, a 360 camera, an instant camera, two wireless microphone systems, and a pair of webcams covering very different budgets. Prices were checked on October 2, and as always with Amazon, they can move quickly.