If you’ve missed the days of Polaroid’s iconic 3 by 4-inch photographs, today’s your lucky day. Polaroid has announced the availability of the Polaroid Pop, an all-new digital instant camera that uses its new Zink paper technology to bring back the iconic white borders that once defined the instant photography world. Originally displayed during CES 2017 in January, Polaroid announced the pricing and availability of the instant camera on August 30.
To celebrate its 80th anniversary in 2017, Polaroid says it “could not think of a better way to kick off this milestone year than with the debut of the Polaroid Pop instant digital camera at CES 2017.”
Unlike Polaroid cameras of days past, the Polaroid Pop doesn’t rely on liquid chemicals encased within a plastic sheet to create the image. Instead, it utilizes Polaroid’s Zink Zero Ink paper technology, which uses embedded dye crystals and heat to create a 3.5- by 4.25-inch print, complete with the white border we’ve come to love.
The camera features a 3.97-inch touchscreen LCD display on the back, which is used to change settings and browse through the 20-megapixel images captured with its CMOS sensor. It offers a MicroSD card slot for storing the digital images, a dual LED flash on the front for brightening up the darkest of scenes, a self-timer mode, three in-camera filter modes, and Wi-Fi/Bluetooth connectivity for easy sharing to your smartphone through Polaroid’s free Polaroid Print app.
In a press release, Polaroid CEO Scott Hardy says the Polaroid Pop “perfectly [blends] nostalgia with modern design and functionality […] staying true to the Polaroid core values of sharing, instant, fun, and ease-of-use, while pushing the envelope with a fresh form factor and the latest technology.”
The Polaroid Pop will be available in white, black, blue, and red for a $200 list price, with 10 sheets of Zink paper for $10 .
The camera also launched with the Polaroid Hoop, a security camera with 1080p HD video and a 140-degree lens. Polaroid says the Hoop offers simple set up and intelligent alerts sent to the mobile app. The Hoop retails for $180 for the indoor version and $200 for the outdoor version.
Updated: Included pricing and availability along with details on the Polaroid Hoop.
Full-frame cameras tend to be chunky beasts, but Sigma wants to prove that big imaging doesn't need a big body. Enter the Sigma FP2, the successor to its tiny, boxy fp mirrorless camera. It keeps the same modular design but packs in some serious upgrades, including a 24.5-megapixel partially stacked full-frame sensor, improved autofocus, 6K video recording, and 70GB of built-in storage. Sigma calls it the world's smallest full-frame camera, and while it might be tiny, the same cannot be said for its price tag.
Sigma FP2 brings faster shooting and 6K video
A phone thermal camera is one of those tools you don’t think you need until the first time it saves you from an expensive problem, and the Thermal Master P3 just got easier to try. For Halloween, it’s discounted with the code THERMCAM10, a 10% cut that works out to $107 off the total. It’s also fresh off a win at the 2026 Tom’s Guide AI Awards for best phone thermal camera, which is the kind of third-party nod that separates a serious tool from the cheap clip-on sensors that flood this category.
We are nearing Amazon's Prime Big Deal Days, which officially run October 6 and 7. But there is no need to wait until the sale begins to start looking. Early offers are already live, and camera gear is one category where I found enough worthwhile discounts to put together a proper creator-focused list.
I’ve deliberately gone wider than interchangeable-lens cameras here. There are pocket and action cameras, a 360 camera, an instant camera, two wireless microphone systems, and a pair of webcams covering very different budgets. Prices were checked on October 2, and as always with Amazon, they can move quickly.