There are a lot of great Best Buy Black Friday deals going on right now, and whether you’re looking for TVs, laptops, or even headphones, there’s a little something for everybody. Of course, many folks may not realize that Best Buy has some fantastic deals on high-end photography gear, such as this Sony Alpha a7 III mirrorless camera. While it usually goes for a whopping $2,200, Best Buy had brought it down to $1,900, and while that relatively doesn’t seem like much, you could always spend the $300 savings on a new lens.
The Sony Alpha a7 III is a camera with so much tech that it might as well be three different cameras. It has excellent dynamic range, low-light performance, and high-speed performance, and the full-frame sensors make the images look absolutely stunning. Interestingly, the a7 III manages to do an excellent job at both low and high ISOs, the latter of which can go as high as 51,200 non-boosted, which, granted, adds a lot of noise, but noise reduction helps with that. As for the video, well, sadly, it’s not as impressive, at least in terms of advancements in image quality, and while it can do 8-bit 4K at 30 frames per second, it’s no longer ahead of the pack in that regard, like the Panasonic Lumix GH5 is with its 400Mbps 10-bit codec and 60-fps 4K.
Similarly, the user experience leaves a lot to be desired — for example, the lack of controls on the left shoulder that would have made life a bit easier. The menus are a bit convoluted too, and while it’s not too bad, if you’ve been around pro-level cameras and like to dig through menus, it could be better. There are a couple of custom buttons at the top that you can set to what you want, but we would have liked to see some dedicated buttons for things like white balance and autofocus area.
Don’t get us wrong, the Sony Alpha a7 III is a fantastic camera, and while it does have some user experience issues, they aren’t necessarily deal-breaking enough not to pick one up. If you do, the deal from Best Buy brings it down to $1,900, but we’d encourage you to look at our breakdown of the Canon EOS RP vs. Sony A7 III; the Canon is a bit cheaper and might work for a smaller budget.
Full-frame cameras tend to be chunky beasts, but Sigma wants to prove that big imaging doesn't need a big body. Enter the Sigma FP2, the successor to its tiny, boxy fp mirrorless camera. It keeps the same modular design but packs in some serious upgrades, including a 24.5-megapixel partially stacked full-frame sensor, improved autofocus, 6K video recording, and 70GB of built-in storage. Sigma calls it the world's smallest full-frame camera, and while it might be tiny, the same cannot be said for its price tag.
Sigma FP2 brings faster shooting and 6K video
A phone thermal camera is one of those tools you don’t think you need until the first time it saves you from an expensive problem, and the Thermal Master P3 just got easier to try. For Halloween, it’s discounted with the code THERMCAM10, a 10% cut that works out to $107 off the total. It’s also fresh off a win at the 2026 Tom’s Guide AI Awards for best phone thermal camera, which is the kind of third-party nod that separates a serious tool from the cheap clip-on sensors that flood this category.
We are nearing Amazon's Prime Big Deal Days, which officially run October 6 and 7. But there is no need to wait until the sale begins to start looking. Early offers are already live, and camera gear is one category where I found enough worthwhile discounts to put together a proper creator-focused list.
I’ve deliberately gone wider than interchangeable-lens cameras here. There are pocket and action cameras, a 360 camera, an instant camera, two wireless microphone systems, and a pair of webcams covering very different budgets. Prices were checked on October 2, and as always with Amazon, they can move quickly.