Eyeing a full-frame camera? The prices on a handful of Sony full-frame mirrorless cameras just got a little sweeter with the Step Up to Sony sales event, which runs in the U.S. through June 22. The sale discounts four of Sony’s most popular mirrorless cameras, with prices starting at $900.
The most affordable on the list, the Sony A7 II — one generation older than the current Sony a7 III — makes it possible to pick up a full-frame camera with a lens for $1,000. Photographers who already have a Sony E-mount lens (or want a lens other than the kit) can pick up the body only for $900. The older version isn’t as fast and has a shorter battery life, but still can capture some excellent images, particularly for the price point.
Toss in another $500 and you can pick up more detail with the higher-resolution Sony A7R II for $1,500 ($500 off). That extra investment means you’ll get a 42.2-megapixel full-frame sensor that is also capable of 4K video. Autofocus is good and five-axis image stabilization is included.
Sony A7R III camera and accessories:
Sony also offers the better A7R III available, but you’ll spend $1,100 more to get the faster burst, improved focus and stabilization, and extended battery life of the current model. The Sony A7R III is also part of the sale with a $600 discount, putting the full-frame camera at $2,600. Moving up means better performance and a longer battery life, to name a few differences. The camera may last longer — it may be a long time before a future mirrorless offers enough features to make it worth an upgrade.
For the fastest performance, the 20 fps Sony A9 is $1,000 off, bring the price of the action-focused camera down to $3,500. This isn’t the first time we’ve seen a discount that steep on this camera, and it certainly makes Sony’s fastest full-frame mirrorless look even better. While the A9 is now more than a year old, no other camera has yet to dethrone Sony’s fast 20-fps burst mode, no-blackout viewfinder, and a 693-point autofocus system that’s designed for action.
The Step Up to Sony event continues through June 22, with prices good at any authorized Sony dealer in the U.S. For more deals visit our curated best tech deals page.
Full-frame cameras tend to be chunky beasts, but Sigma wants to prove that big imaging doesn't need a big body. Enter the Sigma FP2, the successor to its tiny, boxy fp mirrorless camera. It keeps the same modular design but packs in some serious upgrades, including a 24.5-megapixel partially stacked full-frame sensor, improved autofocus, 6K video recording, and 70GB of built-in storage. Sigma calls it the world's smallest full-frame camera, and while it might be tiny, the same cannot be said for its price tag.
Sigma FP2 brings faster shooting and 6K video
A phone thermal camera is one of those tools you don’t think you need until the first time it saves you from an expensive problem, and the Thermal Master P3 just got easier to try. For Halloween, it’s discounted with the code THERMCAM10, a 10% cut that works out to $107 off the total. It’s also fresh off a win at the 2026 Tom’s Guide AI Awards for best phone thermal camera, which is the kind of third-party nod that separates a serious tool from the cheap clip-on sensors that flood this category.
We are nearing Amazon's Prime Big Deal Days, which officially run October 6 and 7. But there is no need to wait until the sale begins to start looking. Early offers are already live, and camera gear is one category where I found enough worthwhile discounts to put together a proper creator-focused list.
I’ve deliberately gone wider than interchangeable-lens cameras here. There are pocket and action cameras, a 360 camera, an instant camera, two wireless microphone systems, and a pair of webcams covering very different budgets. Prices were checked on October 2, and as always with Amazon, they can move quickly.