First Facebook spooked marketers with its ad metrics calculation errors, now it’s the publishers’ turn. The company said on Friday that it’s discovered a new issue that affected a “small group” of Instant Articles content providers between September 20 and November 30.
The update marks the fourth time Facebook has disclosed errors in regards to its analytics reporting since September. And, despite promising more third-party verification and transparency, the errors have persisted.
The latest miscalculation saw Facebook underreport iPhone traffic for Instant Articles from Facebook in comScore products for just over a month — although traffic from iPad and Android devices was not affected. The company claims it was notified of the error by comScore (which is one of its measurement partners), and that the miscalculation was caused by a recent update to its software used by select publishers.
“We have fixed the issue and are working with comScore to produce updated estimates for the relevant time periods for the small group of partners affected. We have reached out to affected publishers,” writes the company in its announcement.
For those unfamiliar with Instant Articles, the publishing feature offers fast-loading mobile pages that preload within Facebook. The social network also allows content providers to sell ads within their stories.
This time last month, Facebook revealed its first Instant Articles blunder, when it reported it had been overestimating the amount of time people had been viewing articles by up to 7-8 percent since August 2015.
Although Facebook hasn’t commented on the extent of the error, The Wall Street Journal is citing an anonymous source that claims the undercounting of traffic could have been as high as 10-20 percent — and even 30 percent for one particular, unidentified site. The source claimed the discrepancy has affected some of the biggest publishers currently on Instant Articles, including The Washington Post, BuzzFeed, Foreign Policy, and Variety, among others.
Discord is trying to push more visibility on the internet for some of its biggest communities, and there's a good chance your messages could end up in a Google Search. The platform is preparing to make conversations from certain public servers searchable on the web, so there's a privacy setting you might want to check before the rollout begins.
According to Discord's official announcement, the changes will roll out in two stages. Starting November 16, qualifying servers will have public web pages featuring automated summaries of conversations. By mid-December, individual messages from eligible public channels could also appear word-for-word in Google and other search engines.
You just opened X and started typing your thoughts. Imagine the jump scare when a hand suddenly pops up on your screen, pointing at the promote button. It doesn’t say a word and simply points. For a growing number of X users, this isn’t a made-up scenario but something they have been seeing since yesterday, and very few of them are amused.
Most of us have learned to tune out the usual in-app upsells, whether it’s a glowing upgrade banner or a pop-up about a premium plan. A floating hand hovering over your draft is much harder to ignore, and that’s probably the whole point.
Scroll through any app for five minutes, and you’ll find someone maxxing something. Their skin, their sleep, their protein intake, even their Friday night on the couch. That little suffix has been everywhere this year, and now it has a trophy to show for it. In a recent announcement, Dictionary.com named maxxing its 2026 Word of the Year.
What are people actually doing when they’re maxxing?