Facebook is doubling down on its metrics reporting with a renewed focus on transparency. The update comes with the announcement that the company found still more bugs in its metrics calculations. Less than two months ago, Facebook revealed it had been overestimating video ad viewing times for two years.
In order to avoid miscalculations in the future, Facebook claims it will add more third-party reviews to validate the reporting it offers its partners — a measure requested by marketing agencies after the previous error.
Furthermore, it is opening up its impressions data to marketers via its existing third-party verification partners, including Moat, IAS, and comScore. Facebook is also tapping ratings firm Nielsen to include regular and Live video views as part of its Digital Content Ratings metric.
Just as it promised marketers more clarity and confidence about its insights, Facebook also revealed several more reporting errors that are bound to raise concerns rather than alleviate them.
The newly disclosed errors include a bug in Page Insights that overestimated 7-day and 28-day reach for marketers’ organic posts (regular content that does not include paid ads). Facebook claims the error occurred because it was calculating daily reach without taking into account repeat visitors. Its revised metrics on average will now be 33 percent lower for the 7-day period and 55 percent lower for the 28-day period. “This bug has been live since May; we will be fixing this in the next few weeks,” said Facebook.
The social network has also, once again, miscalculated certain video metrics. This time round, Facebook claims it has been undercounting video stats for clips that are watched from start to finish (or what it terms “video watches at 100 percent”). It blames the error on audio synchronicity issues between video players and devices. As a result, Facebook is updating how it reads video length, which could result in roughly a 35 percent increase in the count of “video watches at 100 percent.”
Facebook claims it has also been overestimating the average amount of time people have been spending with Instant Articles by up to 7-8 percent since August 2015.
“Our goal going forward is to communicate more regularly about our metrics, so that our partners can focus on doing what they do best — serving their customers — with the best insights possible,” Facebook writes in its blog post.
Discord is trying to push more visibility on the internet for some of its biggest communities, and there's a good chance your messages could end up in a Google Search. The platform is preparing to make conversations from certain public servers searchable on the web, so there's a privacy setting you might want to check before the rollout begins.
According to Discord's official announcement, the changes will roll out in two stages. Starting November 16, qualifying servers will have public web pages featuring automated summaries of conversations. By mid-December, individual messages from eligible public channels could also appear word-for-word in Google and other search engines.
You just opened X and started typing your thoughts. Imagine the jump scare when a hand suddenly pops up on your screen, pointing at the promote button. It doesn’t say a word and simply points. For a growing number of X users, this isn’t a made-up scenario but something they have been seeing since yesterday, and very few of them are amused.
Most of us have learned to tune out the usual in-app upsells, whether it’s a glowing upgrade banner or a pop-up about a premium plan. A floating hand hovering over your draft is much harder to ignore, and that’s probably the whole point.
Scroll through any app for five minutes, and you’ll find someone maxxing something. Their skin, their sleep, their protein intake, even their Friday night on the couch. That little suffix has been everywhere this year, and now it has a trophy to show for it. In a recent announcement, Dictionary.com named maxxing its 2026 Word of the Year.
What are people actually doing when they’re maxxing?