As Twitter becomes evermore challenging to use following changes over the weekend limiting how many tweets a user can read in a day, as well as news on Monday that only Twitter Blue subscribers will be able to use TweetDeck, attention is now shifting to Threads, a Twitter-like app that’s expected to launch for iOS on Thursday.
The rumor mill has been turning for months about Threads, which is also expected to launch soon for Android (via Google Play). It’s not clear if it’ll be fully accessible at launch, or whether sign-ups will be limited in some way, but all will be revealed soon.
Threads is built by Meta, the owner of Facebook, WhatsApp, Messenger, and Instagram. The new app, while a standalone product, is closely linked to Instagram as it has the option to import all of your followers so that you have an active community with you from the start. Of course, a user’s communities on Twitter and Instagram are often very different, so it’s unclear how popular the option to import followers will be.
“Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow,” the App Store listing says. “Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things — or build a loyal following of your own to share your ideas, opinions, and creativity with the world.”
Meta will be hoping that Thursday’s launch capitalizes on the current woes at Twitter caused by Elon Musk’s decision to impose “temporary” reading limits for users — limits he said are needed to stop tech companies from scraping Twitter data and using it to train their AI tools.
But the change has caused problems for the functionality of Twitter’s web-based TweetDeck, which has prompted Twitter to try to push users onto a new version of the tool that it’s been working on for a while. But for unverified users of TweetDeck, there’s bad news as the company has just announced that from August 2 you’ll have to pay for its premium tier, Twitter Blue, to use TweetDeck.
With so many disruptions on Twitter since Musk acquired the social media company in October, a growing number of users have been looking for alternative apps. Mastodon and Bluesky have garnered much attention in recent months, and both have reportedly experienced a lot of extra traffic in just the past few days. But the big question now is: Can Meta make a success of Threads?
You just opened X and started typing your thoughts. Imagine the jump scare when a hand suddenly pops up on your screen, pointing at the promote button. It doesn’t say a word and simply points. For a growing number of X users, this isn’t a made-up scenario but something they have been seeing since yesterday, and very few of them are amused.
Most of us have learned to tune out the usual in-app upsells, whether it’s a glowing upgrade banner or a pop-up about a premium plan. A floating hand hovering over your draft is much harder to ignore, and that’s probably the whole point.
Scroll through any app for five minutes, and you’ll find someone maxxing something. Their skin, their sleep, their protein intake, even their Friday night on the couch. That little suffix has been everywhere this year, and now it has a trophy to show for it. In a recent announcement, Dictionary.com named maxxing its 2026 Word of the Year.
What are people actually doing when they’re maxxing?
Instagram is testing a new format for long-form videos called Features. It allows select creators to upload horizontal videos running up to 90 minutes long. Instagram has already tested the new format with creators in Brazil, and now, it's expanding to tens of thousands of creators across the US.
How will Instagram's new Features format work?