The W Hotels chain appears to believe it’s onto a surefire winner with the addition to its wedding package of a special ‘Social Media Wedding Concierge’ who’ll tweet, Instagram, Vine, blog, and Facebook every precious moment of your special day.
Running until the end of the year, the deal, which is being offered to those tying the knot by four W hotels in New York, involves the services of a social media “expert,” according to marketing material received by the Huffington Post’s Bianca Bosker.
“From live tweets and #hashtags to Vine videos and Instagram filters, W’s Social Media Wedding Concierge will document the ‘I Dos’ and encourage guests to utilize a dedicated wedding hashtag for every one of their posts,” the hotel chain says.
You heard it right, your special concierge will tweet the ceremony and reception (“he’s putting the ring on her finger,” “Grandma’s tearing up,” “a brawl’s just kicked off by the cake,” that kind of thing), fire off Instagram photos and Vine videos, take care of the headache-inducing task of thinking up a unique wedding hashtag, and “encourage” guests to use the hashtag. And it’ll only cost you $3,000.
What?!? I hear you cry. Is that all I get for my three grand? No, of course isn’t. Your concierge will also take the time to set up a blog and maintain it “before and after the big day,” though presumably they won’t be accompanying you on your honeymoon as well.
In the hotel chain’s marketing spiel, there’s also something about creating a Pinterest board “to inspire the couple” and a Shutterfly book containing all the “social media highlights from the day,” though it’s still hard to see how it arrived at the $3,000 figure.
What do you think? Is W Hotels ahead of the game on this one, or is it simply an overpriced gimmick seeking to exploit people’s addiction to social media? Sound off in the comments below.
[Image: MNStudio / Shutterstock]
Related Posts
The EU says TikTok still isn’t doing enough to protect kids
Why the EU thinks TikTok isn't doing enough
Facebook debuts Seller app for Marketplace and tests a TikTok-style video feed
At the same time, it confirmed plans to test a video-first home screen that looks a lot like TikTok. Together, these updates hint at where Facebook wants to take its massive user base next, and they lean heavily on AI to get there.
Facebook is getting a free verified badge to help spot real people
How do you get verified on Facebook?