The Old Gray Lady will try and bring in a younger audience in ways it never has before. On Thursday, The New York Times announced it will launch its first channel on Snapchat’s Discovery tab.
The Times’ Snapchat channel will publish daily weekday content inspired by the paper’s Morning Briefings feature in hopes of attracting the millions of young people who flock to ephemeral video platform.
“We’re seeing enormous interest on the part of younger audiences for the sort of smart, visual digital journalism for which The Times has become known. And Snapchat is an ideal place to reach that audience,” Kinsey Wilson, executive vice president, product, and technology at The New York Times Company said in the press release. No date has been set for the channel’s debut.
The Times is hoping to carry the digital success from the last three months into the new year. The newspaper added 276,000 net digital subscribers in the last three months of 2016. That is more digital subscribers added than at any three-month period since the paper first introduced digital subscriptions in 2011.
The daily briefings offer quick recaps on a variety of news stories across the world. Since debuting on The Times’ now-defunct NYT Now app in 2014, the feature has been integral in the paper’s digital footprint. The paper lauded its briefings as “among the most successful products that The Times has launched in recent years” and as “a digital manifestation of a daily newspaper,” in its recent internal report on the future of journalism.
For Snapchat, its Discovery page now adds one of the most prestigious news publications to its growing number of outlets. That list includes the Washington Journal, ESPN, Vox, Vice, and CNN.
You just opened X and started typing your thoughts. Imagine the jump scare when a hand suddenly pops up on your screen, pointing at the promote button. It doesn’t say a word and simply points. For a growing number of X users, this isn’t a made-up scenario but something they have been seeing since yesterday, and very few of them are amused.
Most of us have learned to tune out the usual in-app upsells, whether it’s a glowing upgrade banner or a pop-up about a premium plan. A floating hand hovering over your draft is much harder to ignore, and that’s probably the whole point.
Scroll through any app for five minutes, and you’ll find someone maxxing something. Their skin, their sleep, their protein intake, even their Friday night on the couch. That little suffix has been everywhere this year, and now it has a trophy to show for it. In a recent announcement, Dictionary.com named maxxing its 2026 Word of the Year.
What are people actually doing when they’re maxxing?
Instagram is testing a new format for long-form videos called Features. It allows select creators to upload horizontal videos running up to 90 minutes long. Instagram has already tested the new format with creators in Brazil, and now, it's expanding to tens of thousands of creators across the US.
How will Instagram's new Features format work?