The investment will be used by Parse.ly to increase its sales efforts, hire key staff, develop partnerships and ultimately build new ways in which news and blog content can be distributed and targeted.  Already, millions of users across the web are utilizing Parse.ly technology to connect with content they love.

Parse.ly (http://parsely.com) connects its users with recommended content based on their interests. For site publishers, Parse.ly provides in-depth analytics about the intersection of their content and audience for editorial and ad sales teams.

“In today’s market, individuals discover and consume content through a variety of media that require site owners to rethink the way they engage users to drive them to and keep them on their site,” said Sachin Kamdar, CEO and co-founder of Parsely.  “Parse.ly utilizes some of the best techniques available to understand an individual’s interests and optimize their experience in real-time on and off a publisher’s property.”

“Our team was excited to see the platform go live last year,” said Andrew Montalenti, CTO and co-founder of Parse.ly. “Existing P3 sites have put our technology in front of nearly 10 million users. On one of our more successful launches, Parse.ly generated nearly 500,000 additional pageviews/month — not bad for a zero-cost integration.”

Parse.ly provides site owners with a neasy integration path to its platform. Integration ranges from self-service products that can be dropped in with a single line of JavaScript to custom integrations that can power entire layouts of pages. This gives site owners a way to ease-in to the Parse.ly Publisher Platform (P3) with no upfront investment.