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Pinterest Explore showcases trending ideas and videos from top publishers

Pinterest is taking on Instagram with the launch of its very own Explore tab. The new section harnesses the power of machine learning to bring you trending ideas, topics, and auto-playing videos from the platform's top publishers.

Pinterest is launching a new Explore tab for its app and the web that offers trending ideas sourced from a range of publishers that are personalized based on your interests and activity.

A multimedia discovery tool powered by machine learning, Explore brings with it the official rollout of native video on the app. Now, when you head into the new section, you’ll find auto-playing videos from experts and tastemakers such as Harper’s Bazaar, Food Network, National Geographic, and HGTV.

The first thing you’ll notice when you select the Explore tab is “Today’s Picks,” a personalized stream of recommendations, which is updated on a daily basis. Pinterest claims it has spotted some trends within its deluge of data. For example, don’t be surprised to see food and drink ideas within the stream earlier in the week when more people search for them (because Tuesdays are the new Fridays, apparently).

Pinterest is also updating its topic feeds as part of the update. Once again, it is utilizing machine learning to surface trending ideas, searches and people from across its platform. You’ll be able to browse through more than 30 topics — including shopping, travel and food, among others — with your interests dictating the order in which they appear.

The company is already touting the success of native video on its service. According to Pinterest, its early testing of the format over the last month quadrupled video impressions on the platform. It also led to more engagement among mobile viewers, who are twice as likely to take an action when watching a clip on Pinterest compared to videos they find on other sites. The stats bode well for marketers, who will be pleased to learn that Pinterest has found room to squeeze in video ads on its Explore tab. The company says its testing autoplay promo clips with early advertisers including American Express, Macy’s, and Sony Pictures.

Videos have been available on Pinterest in the past, with creators embedding them into their uploads. However, a native video player offers a seamless viewing experience. It’s actually surprising Pinterest didn’t launch the feature sooner, seeing as it helps bring its “catalog of ideas” to life, and seems like the ideal format for cooking and DIY videos in particular. Nonetheless, it’s better late than never.

Pinterest Explore is rolling out today on the Pinterest app for iOS and Android, and on the web.

Discord is trying to push more visibility on the internet for some of its biggest communities, and there's a good chance your messages could end up in a Google Search. The platform is preparing to make conversations from certain public servers searchable on the web, so there's a privacy setting you might want to check before the rollout begins.

According to Discord's official announcement, the changes will roll out in two stages. Starting November 16, qualifying servers will have public web pages featuring automated summaries of conversations. By mid-December, individual messages from eligible public channels could also appear word-for-word in Google and other search engines.

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Most of us have learned to tune out the usual in-app upsells, whether it’s a glowing upgrade banner or a pop-up about a premium plan. A floating hand hovering over your draft is much harder to ignore, and that’s probably the whole point.

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What are people actually doing when they’re maxxing?