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Reddit finally expands GIF replies beyond paid subscriptions

Giphy-powered GIF replies to Reddit posts are now available for everyone to use in eligible subreddits. Here's what you need to know.

If you’d rather reply to Reddit posts with fun GIFs, the popular social media platform’s latest update is for you.

On Wednesday, online GIF database Giphy announced a new partnership with Reddit that includes an expansion of Reddit’s GIFs in comments feature to all users. The newly expanded feature includes a searchable “moderated library of GIFs” from Giphy, from which Reddit users can now choose GIFs to be added to a comment they’re composing.

While the Giphy partnership does technically open Reddit’s GIF replies feature to all users starting today, there are some caveats with that:

In the past, your options for commenting with a GIF were a bit limited: You could only access it via Powerups (paid subscriptions for subreddits that can be applied to unlock a perk in that subreddit, such as GIF replies) or you had to post a link to a GIF, which had to be opened to view the GIF itself, usually in another browser tab. So it looks like this latest feature expansion is a step towards making GIF replies to Reddit posts easier to use.

You just opened X and started typing your thoughts. Imagine the jump scare when a hand suddenly pops up on your screen, pointing at the promote button. It doesn’t say a word and simply points. For a growing number of X users, this isn’t a made-up scenario but something they have been seeing since yesterday, and very few of them are amused.

Most of us have learned to tune out the usual in-app upsells, whether it’s a glowing upgrade banner or a pop-up about a premium plan. A floating hand hovering over your draft is much harder to ignore, and that’s probably the whole point.

Scroll through any app for five minutes, and you’ll find someone maxxing something. Their skin, their sleep, their protein intake, even their Friday night on the couch. That little suffix has been everywhere this year, and now it has a trophy to show for it. In a recent announcement, Dictionary.com named maxxing its 2026 Word of the Year.

What are people actually doing when they’re maxxing?

Instagram is testing a new format for long-form videos called Features. It allows select creators to upload horizontal videos running up to 90 minutes long. Instagram has already tested the new format with creators in Brazil, and now, it's expanding to tens of thousands of creators across the US.

How will Instagram's new Features format work?