Snapchat Plus has officially launched today, and like Twitter’s own paid subscription, Twitter Blue, it appears to be designed for power users of the app, those who would be most interested in all the experimental and exclusive features that Snapchat has to offer.

On Wednesday, Snapchat announced the release of Snapchat Plus via a blog post. Few details about the new paid subscription were given in the announcement, but here’s what we do know:

In terms of features, The Verge reports that Snapchat Plus will offer little more than “cosmetic” changes: You’ll be able to alter the style of the app icon, pin and label a friend as a “BFF,” and “see who rewatched a story.”

And unfortunately, like Twitter Blue, The Verge notes that even if you pay for a subscription to Snapchat Plus, that doesn’t buy you an ad-free experience. You’ll still be stuck with ads even after shelling out $4 per month.