TikTok’s messy state of affairs in the U.S. is not holding it back from releasing product updates. The short-form video app has rolled out a new editing tool called Stitch that lets you feature up to a 5-second-long clip from another creator’s video in your own post.
You can think of Stitch as a way to quote and reference other people’s work, similar to how you can quote tweets on Twitter. It allows users to pick and clip specific scenes from videos and add them to your own content. Stitch is a natural addition to TikTok and builds upon its existing set of collaborative features that have enabled its viral rise by making the platform more engaging.
To access this feature, all you need to do is head over to the video and tap the “Send to” button and choose Stitch. Select which scene you’d like to clip, record your own video, and publish.
While the original creator will be automatically attributed and linked in the new video’s caption, it’s up to the users to decide whether they want to allow others to Stitch their content. You can either disable Stitch for all your videos or toggle it for each post individually. The option is available under the TikTok app’s “Settings and Privacy” page.
In addition to this, TikTok has launched a marketing program to power its nascent, yet growing advertising business. The new program, which currently has nearly 20 partners, offers advertisers and marketers the tools they’d need to run ads and measure their campaign’s success.
“With the launch of TikTok For Business, we’re building new opportunities for marketers to be creative storytellers and meaningfully engage with the TikTok community,” wrote TikTok’s head of partnerships, Melissa Yang in a blog post. “We’re thrilled to collaborate with some of the most strategic and trusted leaders in the advertising industry and continue giving marketers access to more tools to successfully create, measure, and optimize ad campaigns on TikTok.
Revenue models matter to TikTok than ever as it looks to sell its U.S. operations after President Donald Trump signed an executive order that bans the video app in 90 days unless it has an American owner. Microsoft and Oracle are reporting leading the negotiations race but a new law in China could stall the sale even further.
You just opened X and started typing your thoughts. Imagine the jump scare when a hand suddenly pops up on your screen, pointing at the promote button. It doesn’t say a word and simply points. For a growing number of X users, this isn’t a made-up scenario but something they have been seeing since yesterday, and very few of them are amused.
Most of us have learned to tune out the usual in-app upsells, whether it’s a glowing upgrade banner or a pop-up about a premium plan. A floating hand hovering over your draft is much harder to ignore, and that’s probably the whole point.
Scroll through any app for five minutes, and you’ll find someone maxxing something. Their skin, their sleep, their protein intake, even their Friday night on the couch. That little suffix has been everywhere this year, and now it has a trophy to show for it. In a recent announcement, Dictionary.com named maxxing its 2026 Word of the Year.
What are people actually doing when they’re maxxing?
Instagram is testing a new format for long-form videos called Features. It allows select creators to upload horizontal videos running up to 90 minutes long. Instagram has already tested the new format with creators in Brazil, and now, it's expanding to tens of thousands of creators across the US.
How will Instagram's new Features format work?