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TikTok wants to prove it’s not censoring content by letting experts come watch

New transparency center will allow for content moderators to be monitored

China-based TikTok has been accused of censorship about as many times as Facebook has been accused of providing questionable privacy. To help build user trust, TikTok is opening a location where moderators can be observed in action. The TikTok Transparency Center, announced on March 11, will allow outside experts to see how content moderation at TikTok works.

The center, which will be part of TikTok’s Los Angeles office, invites experts to evaluate the social platform’s Trust & Safety standards. TikTok says those experts will be invited to see how moderators apply those guidelines in real life, including by reviewing posts that the software has flagged and looking at posts that the technology didn’t catch. 

The center will also allow experts to see how users communicate concerns and how staff responds. TikTok says the center will help experts see how the content that remains on the platform and the content that’s removed from the platform line up with the network’s newly updated Community Guidelines.

“We expect the Transparency Center to operate as a forum where observers will be able to provide meaningful feedback on our practices,” TikTok general manager Vanessa Pappas wrote in a blog post. “Our landscape and industry is rapidly evolving, and we are aware that our systems, policies, and practices are not flawless, which is why we are committed to constant improvement.”

TikTok says that content moderation is only the initial focus for the center. A planned second phase will allow experts to observe work in data privacy, security, and source code.

The TikTok Transparency Center is slated to open in May, shortly after TikTok’s new chief information security officer, Roland Cloutier, starts working with the company.

TikTok is owned by ByteDance, a company based in China, where censorship laws are strict. TikTok is regularly accused of censoring different topics, from transgender users to Tiananmen Square. Others have accused the app of being spyware. The company paid a $5.7 million fine last year for violating the Children’s Online Privacy Protection Act. Late last year, the U.S. government launched a national security investigation into the company’s acquisition of Musical.ly due to a failure to obtain clearance from the Committee on Foreign Investment in the United States.

Meanwhile, TikTok’s short video format is continuing to grow — last year, the platform was estimated to have 700 million new downloads.

Instagram is testing a new format for long-form videos called Features. It allows select creators to upload horizontal videos running up to 90 minutes long. Instagram has already tested the new format with creators in Brazil, and now, it's expanding to tens of thousands of creators across the US.

How will Instagram's new Features format work?

Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there's now a much larger screen for that.

Instagram brings Reels and more to Apple TV

I have lost count of how many times I have gone to bed thinking I will finally sleep on time, only to somehow end up scrolling Instagram or X again. A few minutes turn into an hour, then another, and before I notice, it is 2 or 3 a.m. The next morning, I am usually annoyed with myself because I could have just slept and felt considerably better for the day ahead.

It is also a surprisingly hard habit to beat. Knowing you should put the phone down does not always help once it is already in your hand. Brick Night is a new gadget built around that exact problem. Instead of relying on you to remember to turn on an app blocker, it automatically restricts selected apps and websites when your phone enters your chosen sleep space during the hours you set.