Twitter is killing off its “buy” button, a feature it has gradually been phasing out since May. As a result, the company is putting a halt to its ecommerce partnerships and shutting down its sales channel on February 1.
Despite Twitter not officially announcing a change, ecommerce platform Shopify — which offered the Twitter sales channel — noted the initiative is being deactivated in the help section of its website.
The news was initially circulated in a Shopify email to Twitter sales partners (first spotted by TechCrunch), informing them of the imminent closure of the ecommerce feature. Twitter will, however, retain its “donate” button that allows users to give to non-profits and charities.
Twitter’s sales channel was implemented in September 2014, during the tenure of former CEO Dick Costolo. It was described as a feature that could help businesses drive sales by incorporating a “buy” button into their tweets on the timeline. Its official partners are listed as Adidas, Best Buy, Pacsun, and Harper Collins, among others. Aside from Shopify, it lists Stripe, Demandware, BigCommerce, and Delivery Agent as its partner platforms.
Due to a slow rollout, the feature never really gained any traction. It was also left out of most of the company’s earnings reports — indicating that perhaps it was not taking off. In May, a report made it clear that Twitter was no longer interested in the feature. The company reportedly disbanded its ecommerce team last year, slotting the individuals into other departments. Yet the buy button has somehow managed to stick around until now. We reached out to Twitter, but it declined to comment on the move.
Over the past year, Twitter has instead focussed on its customer relations offerings for businesses — including new messaging and support functions — and its Website Conversions commerce tool, launched in September. The company has also downsized its operations, first by cutting jobs — it axed around nine percent of its workforce in October — and then by radically paring-back its Vine video-looping app this month.
Discord is trying to push more visibility on the internet for some of its biggest communities, and there's a good chance your messages could end up in a Google Search. The platform is preparing to make conversations from certain public servers searchable on the web, so there's a privacy setting you might want to check before the rollout begins.
According to Discord's official announcement, the changes will roll out in two stages. Starting November 16, qualifying servers will have public web pages featuring automated summaries of conversations. By mid-December, individual messages from eligible public channels could also appear word-for-word in Google and other search engines.
You just opened X and started typing your thoughts. Imagine the jump scare when a hand suddenly pops up on your screen, pointing at the promote button. It doesn’t say a word and simply points. For a growing number of X users, this isn’t a made-up scenario but something they have been seeing since yesterday, and very few of them are amused.
Most of us have learned to tune out the usual in-app upsells, whether it’s a glowing upgrade banner or a pop-up about a premium plan. A floating hand hovering over your draft is much harder to ignore, and that’s probably the whole point.
Scroll through any app for five minutes, and you’ll find someone maxxing something. Their skin, their sleep, their protein intake, even their Friday night on the couch. That little suffix has been everywhere this year, and now it has a trophy to show for it. In a recent announcement, Dictionary.com named maxxing its 2026 Word of the Year.
What are people actually doing when they’re maxxing?