Facebook isn’t the only company suffering ad metrics blunders. Now, a relatively large oversight on Twitter’s part has come to light.
The social platform inflated video advertising metrics by as much as 35 percent, according to a person familiar with the matter who spoke to Business Insider. Twitter notified advertisers about the blunder earlier this week, blaming it on a bug in its Android app. It has even issued refunds to marketers for overbilling them for campaigns that ran on its platform between November 7 and December 12.
In a statement, a Twitter spokesperson confirmed the error to Business Insider. “We recently discovered a technical error due to a Twitter product update to Android clients that affected some video ad campaigns from November 7 to December 12,” the spokesperson said. “Once we discovered the issue, we resolved it and communicated the impact to affected partners. Given this was a technical error, not a policy or definition issue, we are confident it has been resolved.”
Similarly, Facebook’s recent history of metrics mishaps was kicked off with a miscalculation regarding video viewing times. It has also suffered errors in regards to its Instant Articles publishing feature on iOS.
Twitter’s advertising revenue totaled $545 million in its most recent quarter, marking an 8 percent increase year-over-year. Mobile advertising made up the overwhelming majority of that amount, at 90 percent. However, the company has previously noted that brand spend isn’t growing as quickly as expected.
Additionally, Twitter has faced its fair share of highly publicized struggles this year. Chief among them was its failed attempt at offering itself up for a takeover or merger. The platform’s stagnant user base (which currently stands at 317 million) is also cause for concern for its shareholders, with users creeping up just 3 percent year-over-year at last count.
Discord is trying to push more visibility on the internet for some of its biggest communities, and there's a good chance your messages could end up in a Google Search. The platform is preparing to make conversations from certain public servers searchable on the web, so there's a privacy setting you might want to check before the rollout begins.
According to Discord's official announcement, the changes will roll out in two stages. Starting November 16, qualifying servers will have public web pages featuring automated summaries of conversations. By mid-December, individual messages from eligible public channels could also appear word-for-word in Google and other search engines.
You just opened X and started typing your thoughts. Imagine the jump scare when a hand suddenly pops up on your screen, pointing at the promote button. It doesn’t say a word and simply points. For a growing number of X users, this isn’t a made-up scenario but something they have been seeing since yesterday, and very few of them are amused.
Most of us have learned to tune out the usual in-app upsells, whether it’s a glowing upgrade banner or a pop-up about a premium plan. A floating hand hovering over your draft is much harder to ignore, and that’s probably the whole point.
Scroll through any app for five minutes, and you’ll find someone maxxing something. Their skin, their sleep, their protein intake, even their Friday night on the couch. That little suffix has been everywhere this year, and now it has a trophy to show for it. In a recent announcement, Dictionary.com named maxxing its 2026 Word of the Year.
What are people actually doing when they’re maxxing?