Ikea tapped an unusual influencer for its latest ad campaign — a CGI model.
The Japan ad campaign called Happiness At Home With Imma features a CGI Instagram “influencer” known as Imma, who has over 263,000 followers on Instagram.
While the Instagram Imma run by Tokyo virtual human company, Aww Inc., is entirely CGI, Ikea’s version of Imma was actually half-real.
To make Imma a reality, her 3D-animated head was transposed onto a live-action body and background, according to My Modern Met. The entire experience was displayed on an LCD screen inside the company’s Harajuku store, and Imma posted about “her” time on Instagram.
Imma posted herself doing yoga, doning a face mask, cooking, and reading in her apartment with the hashtags #IKEAHarajuku and #happytobehome.
Ikea said the campaign was to showcase the concept of small space living in Japan, and highlight happiness at home during the global pandemic.
The Swedish-based furniture company is no stranger to using computer-generated or augmented reality in its shopping experiences. In 2012, the company said that it was moving toward having its catalog feature more CG photos that traditional photography, and in 2014, The Verge reported that 75% of Ikea’s product images in its catalog were now computer-generated.
Ikea also came out with an augmented reality app called Ikea Place in 2018 that lets you see what a piece of furniture would look like in your living room. You can place chairs, desks, and just about anything else in your kitchen, backyard, or heck, on the street, to see how it all looks before buying.
Recently, we've entered an exciting collaboration with Maple Media, creating a bundle of 17 apps worth having on your phone. From relaxed fun to serious productivity boosts, these apps cover all your bases and provide a fun boost to your phone. Normally, the bundle is $9.99 per month (far lower than the cost of using the apps individually), but for your first 7 days you can get access to the bundle for free. View the full Digital Trends App Bundle for a complete list of the apps, or read on for a summarized take.
What's happened? This week, China's Quality Certification Center released information about a battery (EB-BS04898ABY) with a maximum capacity of 4,855mAh. That's the same capacity as was previously seen in the Samsung Galaxy S25 Ultra, and fans have taken this certification to mean the Galaxy S26 Ultra will not see a capacity increase after all.
The Samsung Galaxy Ultra models have had the same battery capacity for the last five years.
What's happened? Samsung has officially announced the Galaxy Tab S10 Lite, a budget-friendly alternative to the Galaxy Tab S10. The device has been rumored for months, but this is the first time Samsung has officially acknowledged its existence.
The Galaxy Tab S10 Lite will have a 10.9-inch display and a peak brightness of 600 nits — a bit on the lower side, versus the iPad Pro's maximum brightness of 1,600 nits.