There’s a memorable Sex and the City episode where Miranda (Cynthia Nixon) learns she’s been wearing the wrong bra size her whole life. She’s not alone. Up to 80 percent of women have ill-fitting bras, Cathy Devine, vice president of innovation at intimate apparel brand Soma, told Digital Trends at CES 2019. The company hopes to improve on that statistic with its Somainnofit, a smart garment that replaces a tape measure. It works so well that Soma will be using it to fit customers in its boutiques very soon.
If you’ve gone into a fitting room with a professional fitter, then you know it takes a few types of measurements to get your correct bra size for both the band and the cup. The Somainnofit is a stretchy garment, a bit like a sports bra, with several sensors and Bluetooth in a small patch in the back. Strips in the front help the wearer align the bra to get a proper fit. On the accompanying app, the four measurements from the bra dictate which of Soma’s products are recommended.
Obviously, your selection will be limited to the company’s line, which starts at around $44, but you’ll still probably have a better idea of your true bra size.
There are all kinds of reasons why remeasuring bra size with some regularity is a good idea. Pregnancy, hormonal changes, and weight loss or gain — even 5 or 10 pounds — can change your bra size, Devine said. But she said the Somainnofit is also shareable, so you can pass it off to a family member or friend if they want to try it. (Thanks to the tech inside, though, you can’t wash it between swaps.) The bra’s battery lasts for about 200 uses, so you should be able to get several years’ worth of size checks out of it.
For those who prefer to put on the Somainnofit at home, it costs $59. For a limited time, though, you can buy it for $25 and get a coupon for the same amount if you decide to purchase a Soma bra. It’s already sold out, but you can pre-order one from Somainnofit on its next run.
The OnePlus Buds Clip are a new pair of open-ear earbuds built around a simple convenience. They join Sony’s LinkBuds Clip in the growing ear-cuff category, but either OnePlus bud can go on either ear.
Sensors recognize how the earbuds are being worn and route the audio channels accordingly. There’s no label to check before putting them on, and the feature also works when only one bud is used.
We buy fitness bands and activity trackers to keep tabs on our exercise, but it is easy to forget to start tracking or switch modes when moving between different activities. For Fitbit and Pixel Watch users, that could soon become a lot less annoying, as Google is rolling out a major upgrade to automatic activity tracking that can recognize more than 100 types of exercise, up from just 10 before.
Google first showed off the improved tracking earlier this month alongside the Fitbit Edge. It is now coming to Fitbit Air and the Pixel Watch 3, 4, and 5, and Google claims the added context behind the system makes workout detection nearly twice as accurate while cutting missed activities by more than half. Fitbit Edge will support it too.