Twitter only offers Promoted Tweets to a handful of large name clients, approximately 30, including PepsiCo and Virgin America.
Is this the latest and greatest revenue model for Twitter? Results are unclear. It should be noted that PepsiCo and Best Buy, both of which are active in social media, declined to re-run campaigns using Promoted Tweets.
Some companies cited in the article have had huge success with Promoted Tweets. Those include Virgin America, which credits Promoted Tweets in part for its fifth highest sales day ever.
Promoted Tweets appear at the top of the search results when a user enters a search. Expect the see Twitter refine Promoted Tweets in the future with ads that target users based on the comments of their tweets.
Whether or not Twitter will expand Promoted Tweets to small businesses is anyone’s guess, but it does seem like a ripe market opportunity. The service continues to explode in popularity with more than 90 million tweets sent each day, and 375,000 new users are signing up daily. Currently there are more than 160 million registered users around the world.
Related Posts
We review a lot of health wearables. This one tracks something most ignore.
We've discussed the Hume Band’s design ethos before; specifically, how its screen-free, fabric-wrapped profile respects your attention span. But for those who treat their health as a long-term asset, the form factor is secondary to the data.
Rokid’s AI glasses offer a more affordable route to wearables than Meta Ray-Ban
The AI Glasses Style is completely screenless and weighs just 38.5 grams, making it light enough to wear all day without discomfort. Instead of visual overlays, it relies on voice, audio, and a built-in 12MP Sony camera capable of shooting 4K video in clips up to 10 minutes.
Forget the watch, Apple’s AI Pin might be its next wearable move
According to the details shared so far, the wearable is still in the very early stages of development. In fact, Apple could launch it or even cancel it, depending on how engineering and market conditions evolve. That said, people familiar with the project say the company is targeting a 2027 release window, a move that would position Apple directly against other AI wearable efforts from competitors like OpenAI and others experimenting with similar form factors.