Samsung tipped to launch Android-powered Vision Pro rival this month

By Paulo Vargas Published October 2, 2025

What’s happened? Samsung Electronics is reportedly about to enter the mixed-reality market this month with its first Android-powered headset, nicknamed Project Moohan. According to ChosunBiz, the headset will launch later this month.

This is important because: Apple’s Vision Pro made a splash but has reportedly struggled with mainstream adoption, capturing only 2% of the global XR market in late 2023, according to the ChosunBiz. If these dates prove to be true, Samsung sees an opening to appeal with a more practical, affordable device.

Why should I care? Mixed reality may sound futuristic, but it’s already here. Apple’s Vision Pro is also an XR headset, and Samsung’s launch means Android users will soon have their first mainstream alternative.

Okay, so what’s next? Moohan’s future depends on more than hardware. Strong content, apps, and developer support will decide if it sparks true XR adoption. Samsung’s trying to make XR more practical for everyday users, and if Project Moohan delivers, it could help push immersive tech into the mainstream.